Digital Strategy Manager

February 25

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

💵 $90k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Strategy

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Location3

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Location3 is a digital marketing agency specializing in strategic solutions for franchise and multi-unit brands. They provide a data-driven approach to marketing, leveraging their proprietary local marketing and data management platform to drive digital transformation for their clients. Since 1999, Location3 has focused on helping these brands optimize their marketing strategies across various channels, ensuring effective engagement with their target audiences and fostering customer loyalty. They offer services such as marketing strategy, data science and analytics, programmatic media, SEO, content marketing, local listings management, paid search, paid social, and local marketing.

Paid Search (PPC) • SEO • Local Listings Management • Web Analytics • Local Search Marketing (PPC & SEO)

51 - 200 employees

Founded 1999

🤝 B2B

☁️ SaaS

📋 Description

• Manage client relationships and communications • Develop and execute digital marketing strategies • Utilize digital marketing analytics tools • Lead quarterly business reviews and strategy planning • Optimize conversion rates through testing programs • Forecast and manage digital marketing budgets

🎯 Requirements

• 5+ years of proven digital marketing experience • Experience within franchise and multi-location space preferred • 5+ years of proven experience managing client relationships • 3+ years of hands-on experience managing ad campaigns • Experience in Paid Search, Paid Social, Shopping campaigns preferred • 3+ years of expertise in digital marketing analytics • Proficiency in tools such as Google Analytics 4 (GA4) • Analyzing and interpreting Power BI marketing reports • Knowledge of unified measurement approaches • Clear understanding of Martech and technology platforms • Proven expertise in developing A/B/multivariate testing programs • Comprehensive understanding of SEO best practices • In-depth understanding of the evolving digital landscape • Familiarity with cookieless targeting and measurement strategies • Strong critical thinking skills • Gifted communicator and presenter • Outstanding organizational skills • Ability to effectively manage and nurture a team

🏖️ Benefits

• Medical, dental, vision • Matching 401K • Wellbeing stipend • Every other Friday off • Remote work equipment • Remote equipment reimbursement