Account-Based Marketing Manager

5 days ago

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LogicGate

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Process Automation • Workflow Automation • Enterprise Risk Management • Control Management • Risk Management

51 - 200

Description

• Own the strategy and execution of account-based marketing programs • Engage, nurture prospects and customers across multiple channels • Develop understanding of LogicGate’s target audiences and create integrated campaigns • Manage ABM vendors and platforms for account targeting and engagement tracking • Coordinate webinars with product/customer marketing • Collaborate with sales team to develop enablement materials • Lead the execution of segment-based campaigns across all channels • Maintain campaign plan and calendar with deliverable schedules • Drive campaign execution and manage timelines • Identify opportunities and recommend best practices for campaign management • Create goals and forecast results for marketing campaign performance • Track and monitor KPIs for campaign effectiveness

Requirements

• 4-6 years of marketing experience, preferably in B2B SaaS • Solid grasp of marketing and customer journeys, personas, company brand, messaging, and positioning • Strong working knowledge of Salesforce • Pro-level organization and collaboration skills • Excellent written and verbal communication skills • Highly collaborative and comfortable managing multiple projects simultaneously • Ability to “own it” and work independently • Comfortable working cross-functionally and leading initiatives • Bias for action and resilient attitude • Experience in designing campaigns that appeal to specific audiences

Benefits

• Competitive salary • Variable compensation (bonus) • Equity • Health and wellness benefits • Generous PTO • 12 Annual Company Holidays • Summer and Winter Fridays • Health Days • Career development and learning opportunities • Access to LinkedIn Learning • Regular People Leader training • Internal Mentorship Program • Annual learning & development Program • Volunteer hours • Company-wide charitable activities