Marketing Manager - Posterior Segment & Imaging

6 days ago

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Topcon Positioning Systems

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Precision Agriculture • 3D machine control • Surveying applications • GNSS • Aerial and Mobile Mapping

1001 - 5000

Description

•Develop and implement annual marketing plans to drive product line success •Perform ongoing market, pricing, and competitive analyses and recommend enhancements as needed •Create and execute commercialization plans •Foster KOL relationships and a deep understanding of customer needs and business models to be able to infuse voice of the customer into company plans •Ensure customer satisfaction by proactively soliciting feedback •Effectively commercialize new products and product updates •Create strong positioning statements and selling messages •Produce effective sales aids and clinical marketing collateral to support selling efforts •Support sales and customer training efforts with product content and deliver training as needed •Develop project briefs (including messaging) for key projects related to assigned product portfolio •Provide information for management by preparing special analyses and reports as requested •Support product line demonstrations and sales efforts at key trade shows •Maintain market knowledge by attending trade shows, reviewing professional publications, establishing personal networks, participating in professional societies, and completing relevant professional courses

Requirements

•BA/BS required, MBA or advanced degree is preferred •5+ years of medical industry, eye care market experience preferred •Retina and glaucoma product experience preferred •Previous product marketing and launch experience in complex products and/or product families is required •High-level analytical skills and an ability to think strategically to solve complex business problems •Ability to engage in in-depth clinical conversations as it relates to product •Ability to manage multiple projects simultaneously and update priorities as needed •Excellent interpersonal skills and the ability to relate well with Executives, Sales Personnel, and customers •Strong clinical writing skills

Benefits

•Topcon offers a comprehensive benefit package for this position including medical, dental, vision, life insurance, disability insurance, tax saving spending accounts a 401(k) plan with employer match, tuition reimbursement in addition to other perks and benefits. • We also offer time off for our employees to recharge. • Our employees are eligible for paid company holidays, paid personal time off, and paid sick time that meets or exceeds state/local requirements.