Consumer Product Marketing Manager - Go-to-Market

3 days ago

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Lyra Health

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Behavioral health • mental health • digital health

501 - 1000

💰 $235M Series F on 2022-01

Description

•About Lyra Health: transforming mental health care through technology with a human touch. •Works with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies. •The role focuses on expanding access to life-changing mental health care among members by designing and executing curated go-to-market strategies for audiences, products, and services. •Strong expertise in defining target consumer audiences, personas, positioning, value propositions, and messaging required. •Individual contributor role reporting to the Head of Consumer Marketing.

Requirements

•8+ years of B2C marketing experience, with at least three years of product marketing experience •Extensive experience evaluating consumer insights and data, and synthesizing them into stand out go-to-market strategies •Strong project management and collaboration skills, with the ability to form effective partnerships with cross-functional teams—–product, lifecycle marketing, acquisition marketing, customer marketing, customer success—–to successfully execute on your strategy •Strong verbal and written communication skills, with the ability to clearly articulate your marketing strategy and performance to a broad set of stakeholders •Self-starter who can deliver on initiatives with little guidance. As Lyra is a high-growth startup, you must be flexible at times and roll with the punches •Experience in the health tech or general tech industry a plus

Benefits

•Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) •Lyra’s benefits package includes gender-affirming surgery •Lyra for Lyrians; coaching and therapy services for you and your eligible dependents •Equity in the company through discretionary restricted stock units •Competitive time off with pay policies including vacation, sick days, and company holidays •Paid Parental Bonding Leave for birthing and non-birthing parents •401k and retirement benefits •Employee Well-being Program with additional perks: Fertility and Family Building, and Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend •We spread joy throughout the year with perks and activities, surprise swag, regular community celebrations and more!