Digital Marketing Strategist

2 days ago

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Logo of M-Files

M-Files

The Smarter Way to Work.

document management • enterprise content management • workflow automation • compliance • quality management system

501 - 1000

Description

• M-Files is the leading platform for knowledge work automation. • Develop and execute a website strategy to enhance user experience, engagement, and conversion rates. • Conduct regular website audits to identify areas for improvement. • Conduct A/B testing to assess and optimize website elements. • Collaborate with UX/UI designers to create user-friendly website pages. • Analyze heatmaps to enhance the user journey. • Collaborate with the digital marketing team for alignment between activities. • Create high-impact website content maintaining brand voice. • Oversee technical SEO improvements to enhance site performance. • Maintain compliance with relevant regulations. • Use web analytics tools to monitor website performance.

Requirements

• 3-5 years of experience in website strategy, digital marketing, or a related field. • Experience working with international teams, particularly in non-English speaking countries, ideally in Europe. • Proficient in web analytics tools such as Google Analytics, Google Tag Manager, SEMrush, and similar platforms. • Experienced in setting up tracking, analyzing user behavior, creating custom reports, and deriving actionable insights to drive data-informed decisions. • Strong understanding of HTML, CSS, JavaScript, and other web technologies. • Knowledge of SEO best practices and technical SEO. • Excellent analytical skills with the ability to interpret data and provide actionable recommendations. • Strong problem-solving skills and attention to detail. • Strong verbal and written communication skills. • Ability to effectively communicate strategies and results to stakeholders at all levels. • Ability to manage multiple projects and priorities in a fast-paced environment. • Strong organizational and time management skills. • Stay informed about the latest trends in web design, UX/UI, and digital marketing. • Experiment with new tools and techniques to continuously improve website performance.

Benefits

• As a remote enabled company our employees enjoy the flexibility to establish their own life/work balance • 10 paid holidays annually • Unlimited PTO • Matching 401K Plan (25% of employees' contribution up to the IRS max) • Health insurance (PPO and HDHP/HSA plans offered) • Dental insurance • Vision insurance • Employee Health Resource App • Monthly Remote Stipend • Life insurance (1x employee salary) • Short-term disability (employer paid) • Long-term disability (employer paid) • Flexible Spending Plan (medical and dependent)

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