Digital Marketing Manager

6 days ago

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The largest blank apparel in the market supporting creators, makers, and entrepreneurs in bringing their ideas to life!

Ecommerce • Promotional Products • Apparel • Fashion

11 - 50

Description

• Develop and execute digital marketing strategies across paid channels, including Google SEM, Google Shopping, Bing, YouTube, GDA, and Performance Max. • Oversee day-to-day management of digital campaigns, ensuring alignment with company goals and performance targets. • Optimize campaigns through in-depth data analysis, tracking key performance metrics like ROAS, CPC, CTR, conversion rates, and customer lifetime value (LTV). • Collaborate with the product team to define requirements for website improvements that drive performance. • Manage and enhance SEO/SEM strategies to boost organic rankings and paid search outcomes. • Analyze competitors’ paid search performance and implement strategies to challenge and outperform them in the market.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. • 5-7 years of experience in digital marketing, preferably within eCommerce or direct-to-consumer industries. • Proven success managing multi-million dollar SEM and Shopping campaign budgets. • Strong understanding of the digital marketing ecosystem, including paid social media, email marketing, and SEO. • Expertise in running effective SEM, social media, and display ad campaigns. • Proficient in analytics tools like Google Analytics and Segment, with experience leveraging customer data to drive ROI in ad platforms. • Ability to thrive in a fast-paced, data-driven environment with a focus on performance and ROI. • Excellent communication, organization, and project management skills. • Familiarity with customer marketing automation platforms (e.g., HubSpot, Iterable) is a plus.

Benefits

• Opportunities to grow within the company • Generous compensation and employer paid benefits • Annual wellness and professional development stipend • High-caliber and supportive team with proven results • Perks of getting lots of clothing!