Senior Manager - Demand Generation
November 20
Description
• Develop and lead the demand generation strategy for Vanilla. • Design and execute integrated marketing campaigns across various channels. • Drive the expansion of account-based marketing efforts. • Take ownership of the advertising and digital marketing budget. • Regularly analyze and report on campaign performance.
Requirements
• Minimum of 6-8 years of experience in demand generation and digital marketing. • Experience with ABM strategies and tactics. • Proficiency in managing budgets and optimizing spend to achieve ROI goals. • Strong analytical skills with the ability to interpret data and metrics. • A team player who can work effectively with cross-functional teams. • Strong expertise with Hubspot and Salesforce.
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