Product Marketing Manager
September 7
Description
• Clearly articulate our offer, its business value, how it answers customer pain points, and how it is unique and differentiated from competing offers through the creation of top-quality marketing content. • Collaborate with peers in Product Marketing, Product Management, and Engineering to help define how data transformation fits into Matillion’s overall platform vision. • Execute strategies to clearly distinguish our unique product approach against new and legacy industry competitors. • Be the voice of the customer (VoC) and the market. Maintain a continual connection with customers and prospects through such vehicles as interviews, focus groups, and interaction with the press/analyst community. • Execute strategies and processes for communicating customer and market feedback with the Product team and other internal stakeholders. • Support and coordinate the launch of new products and features and manage the cross-functional implementation of this plan. • Develop sales enablement tools and collateral that support the selling process and shorten sales cycle times. • Create/maintain awareness of competing offers in our market and how we stack up. • Develop content to differentiate Matillion’s products in the market, including webinars, blogs and marketing videos.
Requirements
• Experience in product marketing, including (but not limited to) market sizing, market segmentation, customer persona definition, messaging/positioning development, competitive positioning, pricing, packaging, product launches, and market research. • Output orientation with the ability to create high-quality, customer-facing content, including web content, presentation material, solution briefs, and sales enablement collateral. • Proven ability to understand issues and apply frameworks to create understanding for a variety of audiences – make difficult things easy to understand. • Ability to build and maintain relationships with sales, marketing and product teams. • Proactive and self-motivated in driving marketing initiatives • Results-driven with a focus on achieving specific marketing goals
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