Growth Innovation Lead

4 days ago

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Mechanism Ventures

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Description

• Live it Up is a high-growth, direct-to-consumer health brand on a mission to make healthy habits effortless and full of life. In just two years, we scaled our first product, Super Greens, into a $20M profitable business—all without outside investment. • At Live it Up, we believe small steps create big impact. We thrive on a test-and-learn mindset, where autonomy, innovation, and ownership drive results. We're a tight-knit team of ambitious go-getters, passionate about growth and building something extraordinary. • We’re looking for a Growth Innovation Lead to help us shape the future of Live it Up. This is a high-impact, highly autonomous role where you’ll work directly with the CEO and collaborate cross-functionally to identify and test new growth opportunities. • You’ll be the driver of our hypergrowth path, taking ownership of bold initiatives that will scale the business. • If you’re someone who thrives in an entrepreneurial environment, with growth marketing experience across various domains, this is your chance to make an outsized impact.

Requirements

• Entrepreneurial Background: A proven track record as a founder, co-founder, or early-stage team member of one or more growth-led companies. • Growth Experience: 5+ years of strategic and operational experience in Growth Marketing, focusing on launching and scaling early-stage companies. The ideal candidate will have deep expertise in performance marketing on Google Ads and Meta Ads and CRO experience. • Operational Excellence: Demonstrate speed and quality in execution, effectively handle ambiguity, and approach problems with a test-and-learn mindset. You think in terms of hours and days rather than days and weeks. You must self-report progress regularly and ensure that speed does not compromise quality. • Strong Commercial Mindset: A clear understanding of the importance of profitability metrics as key performance indicators (KPIs). You recognize that the primary goal is to drive business profit, and these metrics are essential for measuring the success of our efforts. • Resourcefulness and Problem-Solving: Relentless resourcefulness, data-driven prioritization, decisive decision-making, and the ability to simplify complex problems. • Systems Mindset: Strong systems thinking with a first principles approach. The ideal candidate is proficient in leveraging technology and automation to streamline operations and enhance team efficiency across the portfolio. • Communication: You must have excellent oral and written communication skills and be highly responsive. You are comfortable collaborating with people from all walks of life and geographies. • Attention to Detail and Analytical Skills: Strong attention to detail and a data-driven approach are required. You are highly analytical and excel at making data-driven decisions that align with long-term business objectives, ensuring your work consistently supports the company’s profitability and success. • Proactive Continuous Improvement: Continuous self-improvement and being intellectually honest and coachable are essential. • Technical Proficiency: Mastery of Google Workspace products, Google Analytics 4, Google Ads, Meta Ads, and comfortable leveraging AI for Growth and operational problems. Additionally, you should be proficient with Klaviyo (or other ESP), Shopify, Webflow, and a third-party A/B testing tool.

Benefits

• Time Commitment: This role is full-time and will need to overlap with US ET for the majority of the workday. It is an exciting opportunity that demands a level of dedication beyond the standard 9 to 5. We need someone who's willing to go above and beyond to help us achieve our ambitious goals, and who's eager to put in the effort to make a real impact. • Location: We are fully remote – you can work wherever you’re most productive. We are unable to provide Visa or work permit sponsorship at this time. • Compensation: Our compensation packages are designed to make this your dream job for the short and long term. Each compensation package is tailored to suit your priorities and can include base and equity, and performance bonus based on your success. Benefits include medical, dental, vision, and an unlimited time off policy with a two-week minimum.