Senior Digital Product Program Manager - Upstream Marketing
September 24
Description
• The Sr. Digital Product Program Upstream Marketing Manager will be responsible for developing and executing marketing strategies that drive awareness, engagement, and growth for our digital product offerings. • Responsibilities start with uncovering key customer insights and needs for digital products. • Work with development teams to build and test concepts with customers. • Transition to developing claims and go to market strategies for our digital products. • Requires a deep understanding of digital marketing, product management, and customer insights.
Requirements
• Bachelor's Degree • Minimum of 7 years of relevant experience, or advanced degree with a minimum of 5 years relevant experience. • Experience in digital marketing, digital product marketing, or digital program management, preferably within a medical device or digital product environment. • Strong understanding of digital products, solutions, tools, and best practices. • Excellent analytical skills, with the ability to interpret data and make data-driven decisions. • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams. • Proven track record of managing multiple projects simultaneously and meeting deadlines. • Familiarity with project management tools and marketing automation software.
Benefits
• Competitive Salary • Flexible Benefits Package
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