Senior Manager - Lifecycle Marketing
Yesterday
🇺🇸 United States – Remote
🏄 California – Remote
🗽 New York – Remote
+1 more states
💵 $168.9k - $234.6k / year
⏰ Full Time
🟠 Senior
🎡 Marketing
🦅 H1B Visa Sponsor
Description
• In 1978, Gary Thuerk sent the first email marketing campaign, starting the industry. • We’re looking for a Senior Manager of Lifecycle Marketing to enhance our email marketing team. • You will be responsible for building the lifecycle marketing program from scratch. • Manage and develop a team of email/lifecycle marketers and agencies. • Set the strategy across all areas of lifecycle marketing. • Champion a work environment where your team feels comfortable taking calculated risks. • Be extremely data driven and define, set, and report on full-funnel KPIs. • Develop strong relationships with product, engineering, data science, and sales teams. • Be an important voice of the Growth Marketing team, understanding revenue goals. • Make principled decisions and influence a cross-functional group to execute.
Requirements
• 8+ years of experience in lifecycle marketing, with at least 3+ years hiring and developing people • Hands-on proficiency with email as a channel. • Excellent technical and analytical skills with experience using tools like Looker, Hex, Metabase, or similar. • Combined B2C and B2B SaaS experience is a strong plus.
Benefits
• equity (stock options) • benefits
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