Vice President - Product Marketing

4 days ago

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IT Staffing • Contract Recruiting • Permanent Recruiting • Career Development • Digital Solutions Services

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Description

• Establish GTM approach in concert with product, finance, sales, and corporate marketing for new product introductions, feature releases, education and adoption; create compelling launch based on competitive positioning • Translate growth goals into marketing strategies, identifying the right personas, messaging, assets, and tactics • Function as product, market, and demand gen programs knowledge leader for the platform team. • Work with demand generation and marketing analytics to optimize our marketing funnel for both self-serve (PLG) and high-touch sales motions • Work on buyer personas, customer segmentation, and campaign messaging • Collaborate with corporate brand and growth to put together quarterly GTM plans and enabling outbound sales teams to achieve growth targets • Be a close partner to Demand Gen / Growth to collaborate on new and existing campaigns and content and ensure clear communication • Manage a small team of Product Marketing Manager, ensuring alignment of roles and responsibilities, fostering collaboration, and contributing to their career growth • Lead the team of platform solution marketers to develop: Market intelligence and client intimacy to anticipate trends and deliver engaging content through earned, owned and paid channels • Competitive intelligence and impactful insights for strategies to drive displacement product launch plan with the right buyer persona and buying process to maximize client retention and new logo acquisition • Sales enablement plan to ensure success of the client facing teams. • Work with CMO and executive leadership to provide critical thought leadership presentations to internal and external stakeholders • Develop, hire, and retain emerging leaders within the organization

Requirements

• 15+ years of relevant SaaS or software marketing experience with increasing responsibility, with at least 7-10 years in a management role (member management software, fitness technology or financial technology experience preferred) • Experience with product-led growth (PLG) and traditional sales-led motions • A keen eye for detail, a passion for dissecting campaign performance data, and a thirst for knowledge • Communication skills - Impeccable presentation, copy writing, copy editing, speech writing abilities • Listening skills – Ability to understand not only what people say but what they might be hesitant to say or what they may otherwise be unable to effectively communicate • Interpersonal skills – Exceptional relationship building skills. Ability to help negotiate priorities and align on common objectives swiftly • Proficiency with Pragmatic Marketing or other similar framework ideal.

Benefits

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset • Time Off – with our open PTO policy, you pick when you want time off when it’s best for you! • Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam • Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws! • Fitness Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement • Discounts – access to discounts with our partners, such as Dell, Microsoft & many more. • Medical/Dental/Vision coverage • EAP – we get you help when you need it. Period. • Calm App +4 – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16 • And more! – so many benefits we couldn’t even fit them all here!