Digital Marketing Manager

October 15

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Modivcare

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remote patient monitoring • personal care services • non-emergency medical transportation • NEMT • nutritious meals

10,000+

🔥 Funding within the last year

💰 $525M Post-IPO Debt on 2024-07

Description

• Responsible for documenting, tracking, recording, and managing integrated digital marketing programs • Develop and implement web, SEO/SEM, email, and social media campaigns • Manage brand reputation across all digital channels • Utilize strong analytical ability to evaluate end-to-end audience experience across multiple channels • Work cross-functionally with key stakeholders to develop digital marketing strategies, plans, and assets • Partner with IT in website maintenance; Sales in CRM and campaign requirements • Work with agency partners to develop a formal style guide for digital marketing • Understand buyer personas and buyer journeys • Follow and enforce brand guidelines • Evaluate customer research, market conditions, and competitor data • Display a solid understanding of website analytics tools • Participate in other projects or duties as assigned • Occasional business travel may be required

Requirements

• Bachelor's Degree in Marketing, Business, or related field required • Seven (7) plus years of experience in B2B digital marketing experience leading and managing web development, SEO/SEM, marketing database, email, social media and display advertising campaigns • Salesforce and marketing automation experience required • Experience in HTML and WordPress preferred • Healthcare industry preferred • Marketo certification is a plus • Strong leadership and team management skills • Ability to inspire and guide team members to achieve results • In-depth knowledge of digital marketing channels, processes, and tools • Proficient in analytics tools and platforms to measure and analyze campaign performance • Exceptional communication skills, both written and verbal • Strategic mindset and the ability to think creatively and analytically • Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines • Familiarity with website/email management tools such as WordPress, Google Analytics, Hubspot, Marketo, Braze, and Wrike are preferred

Benefits

• Medical, Dental, and Vision insurance • Employer Paid Basic Life Insurance and AD&D • Voluntary Life Insurance (Employee/Spouse/Child) • Health Care and Dependent Care Flexible Spending Accounts • Pre-Tax and Post --Tax Commuter and Parking Benefits • 401(k) Retirement Savings Plan with Company Match • Paid Time Off • Paid Parental Leave • Short-Term and Long-Term Disability • Tuition Reimbursement • Employee Discounts (retail, hotel, food, restaurants, car rental and much more!)