Data Driven Digital Marketing Specialist

October 15

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WRS Health

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Practice Management solutions • Web based ambulatory EHR solutions • ONC-ATCB certified • Specialty based EHR • CCHIT certified

201 - 500

Description

• Create and manage digital marketing campaigns across various channels including email, social media, search engines, and display advertising. • Analyze marketing data to measure the effectiveness of campaigns, identify trends, and provide actionable insights. • Utilize tools like Google Analytics and Hubspot. • Work closely with analytics teams to generate regular reports on campaign performance, providing insights and recommendations to stakeholders. • Optimize and help create marketing automation workflows using HubSpot. • Collaborate with the marketing team to define retargeting goals, target audience segments, and key performance indicators (KPIs) aligned with overall marketing objectives. • Continuously monitor retargeting campaign performance, analyze data, and identify opportunities for optimization and improvement. • Execute comprehensive retargeting strategies to re-engage website visitors and previous customers across digital channels, including display ads, social media platforms, email marketing, and search engine marketing. • Implement and manage SEO and SEM strategies to increase online visibility and drive website traffic. • Conduct A/B tests to optimize marketing campaigns and improve conversion rates. • Understand and map out the customer journey to create personalized marketing experiences. • Collaborate with the creative team to develop compelling ad creatives and personalized messaging tailored to specific audience segments. • Take part in project management for all marketing activities using Monday.com and JIRA. • Work closely with sales, product, and customer success teams to ensure alignment and support integrated marketing efforts. • Keep up-to-date with the latest trends and best practices in digital marketing and data analysis.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, or a related field. • 5+ years of experience in Digital marketing, preferably in a SaaS or healthcare environment. • Proficiency in marketing automation tools, specifically HubSpot. • Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Tableau, PowerBI). • Experience with SEO and SEM strategies and tools. • Familiarity with CRM systems (Hubspot). • Understanding of webhooks and API integrations. • Excellent communication and collaboration skills. • Strong problem-solving abilities and attention to detail. • Ability to work independently and as part of a team. • Strategic thinker with a customer-centric mindset.