Media Director

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Mosaic Media Agency

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Description

• We are seeking an experienced Media Director to join our agency. • The Media Director will be responsible for overseeing all aspects of media planning, strategy, and execution across our diverse service offerings. • This role requires a comprehensive understanding of both digital and traditional media, as well as the ability to lead a team of specialists to achieve optimal campaign results for our clients. • You will work closely with account managers, creatives, data analysts, and clients to develop and execute effective media strategies that align with client goals and maximize ROI. • About Mosaic Media: • Mosaic Media is an advertising agency that offers a wide range of services including both digital (programmatic, Google Ads, social media) and traditional (radio, TV, print) media buying. • We work with clients from various industries, helping them reach their target audience and achieve their marketing goals. • As a company, we value creativity, teamwork, and continuous learning. • Responsibilities: • Leadership & Team Management: • Lead, mentor, and develop a team of media planners and buyers specializing in a range of channels, including digital, social, programmatic, and traditional media. • Foster a collaborative team environment that encourages continuous learning, professional growth, and adherence to best practices. • Oversee day-to-day operations, ensuring high-quality execution and optimization across all media campaigns. • Media Strategy & Planning: • Develop, implement, and manage multi-channel media strategies that meet clients' objectives, drive awareness, and increase engagement. • Guide the team in creating integrated media plans that leverage various platforms, including Programmatic Display & Video, Streaming Audio, Social Media, Google Ads, Digital Out of Home, Television, Radio, Print, and Out of Home advertising. • Ensure the effective use of advanced targeting techniques, such as geofencing and retargeting, to reach and convert clients' desired audiences. • Programmatic & Digital Media Expertise: • Oversee programmatic buying, including display, OTT/CTV, and native placements, to maximize reach and impact across individual websites and streaming platforms like Roku, Amazon, and Twitch. • Lead the team in streaming audio placements across podcasts and smart speakers, ensuring campaigns are both impactful and trackable. • Drive performance in social media management and advertising, from ad placements to high-profile influencer marketing. • Analytics & Performance Tracking: • Monitor and evaluate the effectiveness of media campaigns, utilizing data from Google Analytics and other tools to track ROI, sales, revenue, and foot traffic. • Implement comprehensive reporting frameworks to ensure clients receive insightful and actionable performance updates. • Continuously optimize campaigns based on data insights, shifting tactics to improve performance and achieve client KPIs. • Client Relationship Management: • Serve as the primary point of contact for high-level media strategy discussions with clients, providing insights, strategic recommendations, and updates. • Educate clients on media planning, strategies, and the value of each channel, helping them understand how each effort contributes to overall goals. • Collaborate with account teams to deliver presentations that clearly communicate campaign strategies, objectives, and results to clients. • Innovation & Continuous Improvement: • Stay up-to-date on emerging media trends, technologies, and industry shifts, implementing relevant innovations to keep the agency’s offerings cutting-edge. • Assess new advertising channels and partnerships to expand the agency’s media capabilities, ensuring a comprehensive approach to client campaigns. • Drive the development and implementation of best practices across all media channels, ensuring quality, consistency, and effectiveness.

Requirements

• Experience: Minimum of 10 years in media planning and buying, with at least 5 years in a leadership or director role. • Expertise in Programmatic Display & Video, Streaming Audio, Social Media, Google Ads, Out of Home, and traditional media channels. • Analytical Skills: Strong experience with performance tracking, data analysis, and optimization strategies, including proficiency in Google Analytics and other measurement tools. • Leadership Ability: Proven experience managing and mentoring a team, with excellent organizational and motivational skills. • Communication Skills: Excellent verbal and written communication skills, with the ability to translate complex media strategies into clear, client-friendly presentations. • Client-Centric: Strong interpersonal skills with a track record of building and maintaining client relationships, along with a commitment to delivering exceptional client service. • Education: Bachelor’s degree in Marketing, Advertising, or a related field; advanced degree or certifications in media planning, programmatic, or digital marketing are a plus.

Benefits

• Benefits include working in a friendly, team-oriented and stimulating work environment • banked PTO after 90 days of working at our company • holidays and a 401k for eligible employees • Health insurance is not included.