Paid Marketing Lead

3 days ago

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Mudflap

WebsiteLinkedInAll Job Openings

Trucking • Logistics • Trucking Technology

11 - 50

💰 $50M Series B on 2022-08

Description

• Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. • Responsible for the strategy, execution, and optimization of paid marketing initiatives. • Drive app growth, acquiring prosumer owner-operators, and B2B demand generation. • Create and manage comprehensive paid acquisition strategies. • Oversee end-to-end management of paid campaigns. • Identify and evaluate new and existing paid channels for effectiveness. • Analyze performance data and provide actionable insights to optimize campaigns. • Work closely with product, sales, and operations teams. • Own the paid marketing budget. • Run creative and copy A/B tests. • Stay on top of industry trends and conduct market research. • Collaborate with external partners and agencies for paid growth.

Requirements

• 5+ years of experience in paid digital marketing, with a focus on app growth, user acquisition, and B2B demand generation (ideally in fintech or marketplace industries) • Demonstrated success in developing, managing, and optimizing paid growth campaigns that drive app installs and/or B2B lead generation • Proficient in paid ad platforms (Google Ads, Facebook Ads, LinkedIn, etc.) and web analytics tools (Google Analytics, Amplitude, Mixpanel, etc.). Familiarity with mobile attribution platforms (e.g., AppsFlyer, Adjust, Branch, etc.) is a plus • Strong data analysis skills and experience optimizing for key performance metrics (CPI, CAC, ROAS, LTV). Ability to turn insights into actionable marketing strategies • Excellent organizational skills with the ability to manage multiple campaigns and priorities simultaneously • Ability to develop and test creative marketing ideas to drive better engagement and conversion • Excellent verbal and written communication skills to collaborate effectively with internal and external stakeholders

Benefits

• A remote-first company focused on hiring the best talent • A committed team on a mission to change a massive industry for the better • A high bar for quality and commitment to self-improvement • An open mind to new ideas and methodologies • Competitive salary and benefit options • Opportunities and support for major career growth