Senior Lifecycle Marketing Manager
August 24
Description
• Achieving growth goals for company KPIs on engagement and activation • Developing and implementing onboarding, engagement, and activation campaigns • Building and executing multi-channel onboarding and engagement campaigns • Collaborating with cross-functional teams on marketing strategies
Requirements
• 8-10 years of experience in lifecycle marketing, customer activation, and engagement • Mobile app lifecycle experience is a must • Deep knowledge of CRM/marketing automation tools (e.g., Braze, Klayvio, Salesforce, Iterable) • Proven experience in leveraging lifecycle marketing and experimentation • Proven experience in advanced segmentation and personalization • Technical email knowledge • Experience working cross-functionally • Developed creative briefs and provided feedback • Effective storyteller • Experience with reporting platforms • Experience driving experimentation roadmaps • Self-starter with minimal oversight • Intermediate knowledge of HTML and CSS • Experience with subscription app marketing is a plus
Benefits
• Competitive medical, dental, and vision benefits • Paid maternity and paternity leave • Monthly wellness allowance • Flexible time-off policy • Volunteer days off • Annual performance bonus • 401(k) plan and match • Digital nomad policy • Opportunities for in-person connections • Mentorship program • Access to MyFitnessPal Premium • Virtual learning and development library • Dedicated DEI Committee • Recognition and rewards platform • Fertility assistance
Apply NowSimilar Jobs
August 24
LaunchDarkly
201 - 500
Build and optimize Lifecycle Marketing programs to enhance sales and self-service funnels.
🇺🇸 United States – Remote
💵 $114k - $134k / year
💰 $200M Series D on 2021-08
⏰ Full Time
🟡 Mid-level
🟠 Senior
🎡 Marketing
🗽 H1B Visa Sponsor
August 24
Abridge
11 - 50
Drive partner success and enhance satisfaction through marketing initiatives in healthcare.
🇺🇸 United States – Remote
💵 $120k - $140k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
🎡 Marketing
🗽 H1B Visa Sponsor
August 23
Sword Health
201 - 500
Support B2B Enterprise Marketing through segmentation and impactful engagement strategies.
August 22
Fieldguide
11 - 50
Spearhead ABM initiatives for targeted, proactive marketing in vertical SaaS.
August 21
Self Financial, Inc.
51 - 200
Craft and execute lifecycle marketing strategies for engagement within a FinTech environment.