Head of Growth

August 17

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Napster

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premium music streaming • Music • Music Tech • Music Technology • Music Streaming

201 - 500

💰 Venture Round on 2022-05

Description

• Establish Core Growth Marketing Competencies: Scope and help implement core MMP technology partners and any other relevant tracking platforms. Set up all advertising accounts with key ad partners. • Strategic Leadership: Develop and execute comprehensive growth marketing strategies that align with company goals and objectives. • User Acquisition: Drive user growth through multi-channel marketing campaigns, including digital marketing, social media, content marketing, influencer partnerships, and more. • Data-Driven Decisions: Utilize analytics and data insights to measure the effectiveness of marketing campaigns. Optimize marketing efforts based on performance metrics and user behavior data. • Brand Building: Enhance the brand’s presence and reputation in the market. Develop and maintain a strong brand voice and identity that resonates with target audiences. • Product Marketing: Collaborate with product teams to develop marketing strategies for new features and updates. Ensure that product messaging is clear, compelling, and reaches the right audience. • Partnerships and Collaborations: Identify and establish strategic partnerships with key industry players, influencers, and communities to expand reach and drive growth. • Customer Engagement: Develop and implement strategies to enhance user engagement and retention. Create and manage community-building initiatives that foster a loyal user base. • Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI. Monitor spending and adjust strategies as needed. • Team Development: Build and mentor a high-performing marketing team. Foster a culture of creativity, collaboration, and continuous improvement

Requirements

• Education: Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus. • Experience: 10+ years of experience in growth marketing, preferably working with D2C consumer entertainment or lifestyle subscriptions apps. Proven track record of driving significant user growth and engagement. • Skills: • Strong understanding of digital marketing channels and tools. • Proficiency in analytics and data-driven decision-making. • Excellent leadership and team management skills. • Creative thinker with a passion for innovation. • Strong communication and interpersonal skills. • Personal Attributes: Strategic mindset, results-oriented, proactive, and adaptable to a fast-paced environment. • A love of music (listening, exploring, making) is a huge plus

Benefits

• Unlimited PTO • Health Coverage • Competitive salary • Fully Remote