Senior Manager - Marketing Analytics

2 days ago

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Description

• Lead the development and implementation of advanced marketing models and analytics • Responsible for marketing campaign analytics, multi-touch attribution, funnel analytics, growth analytics • Guide the design and implementation of predictive models to support marketing strategies • Oversee the development and deployment of machine learning algorithms • Analyze direct mail campaign performance and provide actionable insights • Utilize A/B testing to measure effectiveness of direct mail initiatives • Develop models to predict response and conversion rates for direct mail campaigns • Refine multi-touch attribution models to understand impact of marketing channels • Conduct and oversee funnel analysis to identify bottlenecks in customer journey • Provide strategic insights on conversion rates • Analyze growth metrics and identify key drivers of business growth • Collaborate with marketing and product teams to align data science initiatives • Lead and mentor a team of data scientists and analysts • Ensure the team delivers high-quality, timely, actionable insights

Requirements

• Master’s or Ph.D. in Data Science, Statistics, Computer Science, Marketing Analytics, or a related field • 8+ years of experience in data science or analytics, with a focus on marketing analytics • Proficiency in programming languages such as Python or R • Strong experience with SQL and data manipulation • Expertise in machine learning frameworks and libraries (e.g., scikit-learn, TensorFlow, PyTorch) • Experience with data visualization tools (e.g., Tableau, Power BI, matplotlib, seaborn) • Strong statistical and analytical skills, with experience in experimental design and A/B testing • Deep understanding of marketing principles and practices • Experience with multi-touch attribution models and funnel analytics • Specific experience with direct mail marketing campaigns is highly desirable • Familiarity with creative testing methodologies and analytics • Proven track record of leading and developing high-performing teams • Excellent problem-solving skills and attention to detail • Strong communication and presentation skills • Ability to work collaboratively in a team environment

Benefits

• Position eligible for additional incentives including bonus • 401(k) match • Health and welfare benefits • Amazing culture • Growth opportunity • Fantastic benefits package including a 401(k) match • Numerous employee events throughout the year