Experiential Field Marketing Manager

2 days ago

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Swing Education

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Substitute Teachers • Education Technology • Online Marketplace • Schools • Education

51 - 200

💰 Series C on 2023-05

Description

• Founded in 2015 by former K-12 educators and administrators, Swing Education is a leading platform assisting school districts in sourcing dependable, highly qualified substitute teachers. • Recently recognized as the Most Innovative Company in Education by Fast Company and named a Great Place to Work in 2024. • We are seeking an organized and results-driven Experiential Field Marketing Manager to lead and execute key sales events, marketing initiatives, offline marketing campaigns, targeted account outreach, and customer appreciation programs. • This role will collaborate closely with sales, marketing, and customer success teams to create and manage campaigns that drive engagement, retention, and growth.

Requirements

• Experience: 5+ years of experience in event marketing, ABM, or a similar marketing role, preferably in a B2B or SaaS environment. Experience in managing customer-facing events and offline marketing campaigns is essential. • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. • Event Marketing Expertise: Proven experience in planning and executing sales and marketing events that drive revenue and brand awareness. Ability to manage multiple events simultaneously with a high degree of organization. • Customer-Centric Mindset: Strong understanding of customer needs and preferences with the ability to design marketing and event experiences that enhance customer loyalty and satisfaction. • Collaboration & Communication: Strong cross-functional collaboration skills, with the ability to communicate effectively with internal teams and external partners. Excellent written and verbal communication skills. • Analytical Skills: Ability to analyze campaign performance, track metrics, and adjust strategies to improve results. Familiarity with marketing analytics tools is a plus. • Project Management: Demonstrated ability to manage complex projects with tight deadlines, overseeing multiple vendors, budgets, and timelines simultaneously.

Benefits

• Medical/dental/vision benefits • Flexible Time Off (FTO) • Paid holidays • Parental leave • Stock options • Professional development reimbursement program • Co-working membership reimbursement • Mission-driven work • Fun, collaborative, balanced culture