Senior Manager, Content and Social Media

November 22

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Neighborly®

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1001 - 5000

Description

• The Franchise Development Sr. Manager, Content and Social Media drives impactful content strategies to support demand generation programs. • This role is responsible for creating and distributing engaging content, analyzing marketing data, leveraging emerging technologies, and optimizing lead generation efforts. • The Sr. Manager collaborates closely with franchise stakeholders to continuously improve lead pipeline outcomes. • Lead content strategy for demand generation programs, including creating, sourcing, editing, and publishing engaging content (written, video, imagery) across channels to drive leads and conversions. • Partner with Franchise Development leaders to craft compelling narratives aligned with team objectives and strategic priorities. • Develop and execute a results-driven social media strategy, targeting the right audiences across relevant platforms to meet engagement and lead-generation goals. • Manage a detailed content calendar with monthly KPIs and objectives. • Regularly review analytics, generate reports, and use insights to optimize content performance. • Work with vendors and internal teams to optimize lead flow through campaigns and CRM integration. • Assist in executing cross-brand marketing initiatives and prioritize content/materials for campaigns based on impact and urgency. • Stay ahead of emerging technologies to enhance content creation, distribution, and performance tracking. • Oversee multiple projects simultaneously, ensuring timely, budget-conscious delivery while maintaining strong organizational and communication standards. • Create and maintain documentation for repeatable workflows and processes across teams. • Leverage data-driven insights to refine strategies, optimize marketing tactics, and drive measurable results.

Requirements

• Proven experience in content strategy, creation, and distribution with measurable outcomes. • Strong writing and graphic design skills, able to transform ideas into engaging content. • Experience targeting audiences and creating tailored marketing campaigns. • Skilled in creating social media content that aligns with brand voice and drives engagement. • Expertise in social media platforms and strategies for increasing engagement. • Mastery of SEO and improving web content rankings. • Experience with marketing automation tools and CRM systems. • Analytical thinker with the ability to interpret data and make actionable recommendations. • Self-starter with strong project management skills, able to prioritize and manage multiple tasks in a fast-paced environment. • Ability to collaborate effectively across all levels of the organization and with external partners. • High computer literacy including strong experience with Microsoft Office Products, incl. Teams, Word, PowerPoint, Excel, and Outlook is required. • Be able to lift - up to 25 pounds.

Benefits

• Equity and annual bonus opportunities • Paid time off • Paid holidays • Recess breaks • Wellness programs