Vice President - Programmatic Yield & Optimization

5 days ago

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Newsweek

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Newsweek is a global media organization that delivers news, analysis, and commentary across a wide range of topics including politics, technology, health, finance, and entertainment. It offers articles, insights, and updates on world events and issues, and provides a platform for opinion and debate. Newsweek is known for its publications both in print and online, serving a diverse audience with factual reporting and unique storytelling.

News magazine • advertising • journalism • writing • news

201 - 500 employees

Founded 1933

📱 Media

📋 Description

• Newsweek is seeking a VP Programmatic Yield & Optimization to lead and optimize our programmatic advertising revenue strategy. • This role requires a deep understanding of DSPs, SSPs, DMPs, ad exchanges, and header bidding, combined with strong analytical skills to assess and maximize programmatic performance. • The ideal candidate will be an expert in the ad tech ecosystem, has strong analytical skills, leveraging cutting-edge tools and data-driven insights to enhance yield, efficiency, and revenue from open and private market programmatic spend. • A technical and / or analytical background is a strong plus.

🎯 Requirements

• 10+ years in programmatic advertising, yield management, or ad operations. • In-depth expertise with DSPs, SSPs, DMPs, ad exchanges, and data-driven programmatic buying. • Strong understanding of auction mechanics, real-time bidding (RTB), and supply-path optimization (SPO). • Advanced data analysis skills with proficiency in Excel, SQL, Looker, Tableau, and other BI tools. • Knowledge of ad serving platforms (Google Ad Manager, Xandr, Magnite, Index Exchange, etc.). • Experience with header bidding technologies (Prebid, Amazon TAM, or server-side bidding solutions). • Ability to work cross-functionally with sales, product, analytics, and engineering teams. • Excellent problem-solving skills and a proactive approach to identifying revenue opportunities. • Familiarity with privacy regulations (GDPR, CCPA, cookie alternatives) and their impact on programmatic. • Experience with CTV, OTT, and digital audio advertising. • Exposure to machine learning models and AI-driven optimization tools in programmatic advertising.