Nielsen
Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.
Television • Radio • Books & DVDs • Online • Music
Director - Agency Development, CTV
March 15
Nielsen
Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.
Television • Radio • Books & DVDs • Online • Music
📋 Description
• At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. • Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. • Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. • When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. • We champion you, because when you succeed, we do too. • We enable your best to power our future. • The Director, Agency Development and CTV Ad Demand at Gracenote will be a key figure in driving the adoption and utilization of Gracenote's Connected TV (CTV) advertising data across advertising agencies, holding companies, and brands. • This role requires deep relationships and engagement with organizations designing ad campaigns to promote, educate, and evangelize Gracenote's CTV ad products. • The Director will lead initiatives to increase ad demand, serve as the primary evangelist for Gracenote's CTV solutions, and oversee strategic partnerships with major holding company partners and independent agencies. • This role offers the opportunity to shape the future of CTV advertising at Gracenote, driving innovation and growth in a dynamic market.
🎯 Requirements
• Minimum of 8+ years of experience in Brand Advertising, Media Agency, and/or Business Development. • Strong understanding of CTV advertising landscape and user behavior. • Ability to operate with excellence in managing agency business at scale. • Strategic operator with a service mindset and high emotional intelligence. • Strong executive presence and ability to engage key decision-makers at all levels. • Expertise in developing and delivering high-impact presentations. • Comfortable working through ambiguity and leveraging data to inform strategies. • Passion for the advertising industry and staying current with market trends.
🏖️ Benefits
• Health & wellness plans for full-time employees • 401(k) retirement coupled with a Nielsen match • Generous paid time off policy • Discretionary incentive/bonus if eligible
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