Digital Advertising Analyst
23 hours ago
Description
• The Digital Advertising Analyst is a technical role responsible for providing ongoing technical ad platform configuration and support for Google Ads, Google Analytics, Facebook Digital Advertising, LinkedIn Digital Advertising, Bing Ads, AdRoll, and other 3rd party digital advertising platforms. • Create new ad accounts, campaigns and account configurations • Manage paid search marketing accounts • Research and select keywords • Determine the best landing pages for campaigns • Regular tracking and reporting of results • Setup and audit conversion tracking • Manage weekly Google ad account optimization for a defined account list • Audit and analyze account performance • Set and manage account budget pacing • Stay current on emerging digital ad technologies • Spot trends and suggest improvements • Review and analyze competitor sites • Be directly involved in client activity and conference calls • Understand the clients' objectives to develop SEM strategy
Requirements
• At least 3 years of PPC managing experience, preferably within an agency environment • Experience working directly with clients • Current Google AdWords Certification • Strong understanding of current SEM best practices • Strong organizational skills • Effective communication and strong interpersonal skills • Proactive problem solving abilities • A positive attitude and a passion for marketing
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