Director of Sales

December 14, 2024

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Okanagan Specialty Fruits

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Okanagan Specialty Fruits is a vertically integrated company that specializes in developing, growing, processing, and marketing novel tree fruit varieties through bioengineering. Their flagship product, the Arctic apple, is designed to reduce food waste by preventing browning, offering a longer-lasting freshness. OSF holds worldwide intellectual property for regulating polyphenol oxidase genes in fruits, showcasing their cutting-edge scientific expertise. The company aims to make a sustainable impact with advancements in biotechnology, particularly in producing and consuming apples more efficiently and sustainably.

Biotechnology • Agriculture • Apples • Produce • dried apples

11 - 50 employees

Founded 1996

🧬 Biotechnology

🌾 Agriculture

📋 Description

• The successful candidate will work with the VP for Business Development and other Senior Management Team members to design and implement a strategic sales plan that expands company's customer base and ensures a strong market presence in retail and foodservice. • The Director of Sales will lead a team that attains increased sales and pre-determined profit goals through effective business development and strong relationships with new and existing customers. • The successful candidate will have a sharp sense of food, produce and consumer trends and will identify emerging markets and market shifts while monitoring new products and competition status. • The Director of Sales will understand the challenges in the marketplace for products which may be supplied by the company and use this knowledge to propose new, creative, and innovative opportunities to the organization. • The Director of Sales works closely with the Director of Marketing and Communications to ensure effective integration of Sales and Marketing teams and optimal use of resources, providing constructive input on design and artwork of packaging and marketing materials. • The Director of Sales will present sales revenue and realistic forecasts to the management team, including weekly updates through meetings and reports based on insights from sales team. • The Director will plan and achieve annual growth in account penetration through gross profit dollars and gross profit percentage and be responsible for drafting budget for sales that allows for proper development of new business.

🎯 Requirements

• Bachelor's degree or higher; business and marketing majors preferred. • Ten or more years' experience in produce or related sales with experience in food service and retail channels • Five or more years experience in leading a sales team, marketing, logistics, and administering contracts within the perishable food industry, produce preferred. • Proven experience with product positioning and market opportunity assessment. • Knowledge of contemporary food trends and a creative vision for new sales opportunities. • Direct sales success and proven track record closing deals in line with revenue expectations. • Proficient at managing 12-month rolling forecasting. • Experience hiring and forecasting for team expansion. • Strong interpersonal skills. • A problem solver that is resourceful, innovative and creative. • Excellent communication skills and ability and desire to foster a collaborative and empowering team environment. • Exceptional written and verbal communication skills. • Familiarity with data analysis and reporting. • Ability to travel by air, train, car as situation dictates.