Marketing Operations Manager

9 hours ago

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Process Automation • Legal Technology • Online Project Management • Business Collaboration Tools • Contract Review and Approval

501 - 1000

💰 $200M Private Equity Round on 2019-01

Description

• The Marketing Operations Manager will be responsible for the development, implementation, and optimization of our marketing tech stack, reporting, and processes. • This individual will work closely with cross-functional teams, including sales, RevOps, and product marketing, to streamline operations, generate insightful reports, and improve marketing performance. • Own and optimize the marketing tech stack, particularly HubSpot, Salesforce, and LeanData, ensuring seamless integrations and data accuracy. • Manage end-to-end marketing processes, including lead management, campaign execution, and attribution modeling. • Develop and maintain marketing reports and dashboards to provide actionable insights on performance, trends, and outliers. • Support the sales and marketing alignment by maintaining accurate lead scoring, routing, and database management. • Drive process improvements and best practices in marketing automation, CRM, and lead flow. • Collaborate with RevOps and Sales teams to ensure data hygiene and consistent metrics for forecasting and reporting. • Provide training and support to marketing and sales teams on new tools, processes, and reports. • Conduct in-depth analysis to identify opportunities for optimization and growth. • Present insights and reports to leadership and cross-functional teams using Excel, PowerPoint, and other presentation tools. • Develop and maintain process documentation and workflow diagrams for playbooks and/or knowledge repositories. • Own and help design lifecycle stages for leads and contacts: sources, stages and statuses.

Requirements

• 5-7 years of experience in Marketing Operations or a similar role within a fast-paced, growth-oriented environment. • Expert knowledge of HubSpot, Salesforce, and LeanData. • HubSpot certification required. • Strong analytical skills with the ability to derive insights from complex datasets. • Advanced proficiency in Excel for data analysis and reporting. • Experience building and maintaining reports in Salesforce and other analytics tools. • Excellent communication and presentation skills, with experience creating and delivering impactful PowerPoint presentations. • Strong attention to detail and a passion for process improvement.