Associate Manager - Retail Media Advertising Operations

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Lowe's Companies, Inc.

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Home Improvement • retail • home and garden • DIY

10,000+

Description

• Execute campaign trafficking, optimization and reporting of direct & programmatic retail media business • Support daily execution and optimization of digital marketing campaigns • Manage campaigns to weekly and monthly budget goals and analyze performance data • Lead the trafficking, management, and optimization of advertising campaigns leveraging 3rd party platforms • Work with internal & partner Client Services to ensure campaigns meet client requirements • Create a data-driven approach for reporting and insights to foster training needs • Collaborate with internal digital teams and Client Services for efficient campaign management • Support campaign and creative QA including troubleshooting issues • Collaborate to build inventory management processes

Requirements

• Bachelor’s degree in Bachelor’s Degree in Marketing, Advertising, Economics, Statistics, Engineering or Business • 3 years of progressive experience in Digital Ad Sales Operations, including at least 3 years of team management experience • 1 Year of hands on keyboard experience with ad servers and ad management technology (GAM required, DMP or CDP required, DSPs required, video & creative hosting platforms preferred) and troubleshooting tools (Charles proxy, HTML5 Validator, Ghostery etc.), including a point-of-view on viewability, ads.txt and ad tagging • 1 Year of experience with verification tools (comScore, IAS, Double Verify, MOAT)