Lifecycle Marketing Manager

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Outdoor Network - USA

WebsiteLinkedInAll Job Openings

Marine Products • Powersports Products • Ecommerce

201 - 500

Description

• Outdoor Network seeks a Lifecycle Marketing Manager for its ecommerce marketing team. • The Manager will develop and implement campaigns that support email marketing and SMS strategy. • This role involves customer segmentation, campaign planning, and creative execution. • Analyze and optimize email and SMS campaigns to boost engagement and customer retention. • Manage email/SMS marketing content calendar alongside essential strategies for customer acquisition and retention.

Requirements

• Bachelor's Degree in Marketing, Communications, or related field • 6+ years of professional non-internship marketing experience • Highly skilled in email and SMS with hands-on experience leveraging marketing automation/CRM systems (Iterable, Attentive, or similar) to drive customer engagement • Exceptional writing skills. Content creation experience preferred • Strong project and time management skills • Strong ability to identify, prioritize, and articulate highest impact initiatives and manage multiple campaigns simultaneously. • Ability to direct projects and work as a leader, balanced with the ability to work hands-on and get things done as needed (a “leader” and a “doer”) • Strong communication skills with a team-oriented approach • Strong analytical skills with a data-first mindset, capable of analyzing KPIs and test results to determine effective strategies • An interest in supercross, MX, sport bikes, ATVs, mudding, trail rides, weekends at the dunes, track days or boating is welcomed with enthusiasm