Paid Media Strategist

4 days ago

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201 - 500 employees

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Description

• Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, Meta Ads, TikTok, and emerging platforms • Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives • Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms • Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals • Demonstrate knowledge and understanding of clients' business priorities • Conduct in-depth competitor and audience analysis to inform campaign strategies • Perform keyword research and analyze creative assets • Meet expectations for timelines, communication, results, and meaningful deliverables • Lead client calls with accessible presentations of complex data • Grow business acumen by exploring client industries • Stay informed about the latest digital marketing trends • Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies • Work flexibly in a dynamic environment, demonstrating creativity and adaptability • Implement personalized strategies across managed platforms • Develop and execute A/B testing strategies to refine campaign elements • Manage and optimize paid media budget allocation across channels and keywords • Oversee end-to-end implementation of paid media campaigns across multiple platforms • Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base

Requirements

• 1+ years experience preferred • Demonstration of exemplary performance may supersede experience requirement • Experience in digital marketing or paid advertising through coursework, internships, a previous role, or you have related digital marketing experience in Google Ads, Bing Ads, or other paid media • Digital marketing agency experience preferred • Experience in eCommerce preferred • Experience in Google Analytics or other analytics tools where you've measured results • Critical thinking, problem-solving, and troubleshooting skills • Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing • Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done • Customer service experience where you managed client relationships or had an influence on customer experience • Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data • Consultative, analytical background through agency or client freelance contracts • Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness

Benefits

• High-character, fun, and cohesive work culture • Competitive base salary • PTO that is genuinely encouraged • Affordable, low-deductible health insurance plans • Supplemental benefits, including employer-paid life insurance, short & long term disability insurance • 401k with company match • Remote work flexibility • Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback • Professional/individual development stipend