Demand Generation Marketing Specialist

November 5

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Newsela

WebsiteLinkedInAll Job Openings

Education • K-12 Education • Instructional content

201 - 500 employees

Founded 2013

💰 $100M Series D on 2021-02

Description

• Newsela is looking to hire a Demand Generation Marketing Specialist to execute and optimize our campaigns. • This role will report to the Manager, Demand Programs and will partner closely with our Content, Product Marketing, Marketing Operations and Sales teams. • As Newsela’s Demand Generation Marketing Specialist, you are ready to dive in and execute integrated national demand programs that generate qualified leads and opportunities within our target audience. • Drive impact by helping to achieve demand generation goals by executing campaigns that will drive leads, MQLs, and pipeline. • Project manage and execute webinar, direct mail, and email campaigns campaigns end-to-end to generate pipeline and accelerate opportunities. • Measure campaign performance and generate data-driven insights to improve future campaign performance. • Run data-informed experiments to uplevel our campaigns. • Partner with Sales and SDRs on campaigns to maximize their impact.

Requirements

• You have 1+ years of B2B demand generation experience in a SaaS environment • You have strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion • You are extremely data-driven and committed to experimenting to improve and optimize programs for success • You have experience working closely with Marketing cross-functional teams Sales to get things done • You have strong project management and entrepreneurial skills to work independently on complex projects • You are meticulously organized with an ability to work and demonstrate grace under pressure • You are comfortable with ambiguity and can move forward in this environment • You love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful

Benefits

• Health & Wellness: Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul. • Work From Home: Almost all of our roles are fully remote - tech stipend included! • Supporting ALL Families: Supplemental programs and time off to take care of your family and yourself. • Time Off: Flexible PTO to recharge, including Sabbatical Leave • Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes. • Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality. • Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.