Growth Marketing Lead

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Outschool

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💰 $110M Series D on 2021-10

Description

• As the Growth Marketing Lead, you will own the strategy, execution, and optimization of Outschool’s growth initiatives. • You will lead efforts across paid acquisition, lifecycle marketing, referral programs, and new marketing channels to expand our reach to families globally. • Collaborating closely with product, data, and marketing teams, you will play a pivotal role in defining scalable marketing strategies while continuously experimenting to find new growth levers. • This role reports to the Head of Marketing and involves managing a small, agile growth team. • As the Growth Marketing Lead, you will own and scale Outschool’s growth strategy across multiple channels and functions.

Requirements

• Experience: Significant track record (ideally 6-10 years) in growth marketing, with experience managing multi-disciplinary teams in a fast-scaling environment, ideally in marketplaces, edtech, or SaaS. • Marketing Expertise: Proven success in product marketing, paid media, lifecycle marketing, content strategy, and operations. • Leadership Skills: Experience managing and developing cross-functional teams, fostering collaboration, and aligning stakeholders around shared goals. • Data-Driven Mindset: Strong analytical skills with proficiency in tools like Google Analytics, Mixpanel, or Amplitude. • Experimentation & Agility: Familiarity with A/B testing frameworks and the ability to pivot quickly based on data insights. • Creative & Strategic Thinking: Ability to align creative and analytical thinking to identify opportunities and deliver innovative solutions.

Benefits

• Shared Financial Success: Competitive salaries, stock options, and investment plans that make saving for retirement easier. • Health & Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions through our partner, ModernHealth. • PTO & Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends. • Fully Distributed: With a team distributed across the US and Canada, we create a remote culture through expensable meals, virtual events, expensable home office setup, and internet allowance. • Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool! • Community Impact: Outschool matches employee donations to established charities and has committed to support Outschool.org’s non-profit programs.