PadSplit
PadSplit is a platform that focuses on affordable co-living solutions, allowing individuals to rent private rooms in shared homes across various cities in the United States. By offering flexible stays with trusted identity and screening measures, it aims to create a safe and homey environment for its members. PadSplit markets itself as a more affordable option compared to other room rental services and helps members save money and build credit. The company also provides an opportunity for property owners to earn and make a positive impact in their communities by hosting rooms. PadSplit is recognized for its innovative technology and affordable housing solutions.
Affordable Housing • Real Estate • Property Mangement • Co-Living
Director of Lifecycle Marketing
March 29
PadSplit
PadSplit is a platform that focuses on affordable co-living solutions, allowing individuals to rent private rooms in shared homes across various cities in the United States. By offering flexible stays with trusted identity and screening measures, it aims to create a safe and homey environment for its members. PadSplit markets itself as a more affordable option compared to other room rental services and helps members save money and build credit. The company also provides an opportunity for property owners to earn and make a positive impact in their communities by hosting rooms. PadSplit is recognized for its innovative technology and affordable housing solutions.
Affordable Housing • Real Estate • Property Mangement • Co-Living
📋 Description
• PadSplit is looking for a Director of Lifecycle Marketing to create data-driven strategies that enhance member and host engagement, improve retention, and optimize the customer journey. • This role is critical to scaling our lifecycle marketing efforts, refining personalized communications, and driving meaningful impact through promotions, referral programs, and notification initiatives. • The ideal candidate is a seasoned lifecycle marketer with expertise in designing automated, personalized campaigns across multiple channels. • They must have a strong analytical mindset, a passion for understanding customer behavior, and a track record of using data to drive innovative strategies. • The right candidate thrives in a collaborative, cross-functional environment and is motivated to lead initiatives that transform user engagement and retention at PadSplit.
🎯 Requirements
• 8+ years of experience in lifecycle or retention marketing. • Proven ability to create and execute customer engagement strategies. • Strong analytical skills to interpret data and drive decision-making. • Experience with marketing automation tools, CRM platforms, and analytics software - we use Braze, Iterable, and Hubspot. • Expertise in email, SMS, push notifications, and in-app messaging. • Experience working with cross-functional teams, including product and engineering. • Familiarity with marketplace, fintech, or real estate sectors. • Passion for testing, learning, and implementing new marketing approaches. • Deep understanding of segmentation and personalized communication strategies. • Track record of improving engagement, retention, and monetization metrics. • Strong communication and leadership skills to drive projects and inspire teams.
🏖️ Benefits
• Fully remote position - we swear! • Competitive compensation package including an equity incentive plan • National medical, dental, and vision healthcare plans • Company provided life insurance policy • Optional accidental insurances, FSA, and DCFSA benefits • Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays • 401(k) plan • Twelve (12) weeks of paid time off for both birth and non-birth parents • The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis
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💰 Private Equity Round on 2021-05
⏰ Full Time
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