Director, Segment Marketing - AMER

March 26

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UserTesting

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UserTesting is a comprehensive platform that enables businesses to receive fast, actionable feedback about their products, websites, and customer experiences. By leveraging human insights, UserTesting allows teams to craft better user experiences, perfect their marketing strategies, and enhance product management through deep understanding of customer behaviors. With various services and solutions focused on UX design and customer experience, UserTesting stands out as a leader in user research, empowering businesses to innovate faster and reduce development costs while maximizing customer satisfaction.

customer experience • product management • product development • CX • UX

501 - 1000 employees

Founded 2007

🤝 B2B

⚡ Productivity

📋 Description

• The Director, Segment Marketing, North America is responsible for building and executing localized marketing programs that create and accelerate pipeline for the region • Lead a team of segment marketers with high autonomy in tailoring global marketing initiatives for local markets while executing within an overarching global strategy • Define and scale Account-Based Marketing (ABM) efforts and ensure field events, digital campaigns, and content strategies contribute to pipeline growth • Own and execute the segment marketing strategy in alignment with global marketing frameworks and regional sales priorities • Develop and scale an Account-Based Marketing (ABM) motion for strategic accounts in the region • Drive local activation of global digital campaigns through field events, webinars, paid media, and account-based experiences • Ensure marketing programs resonate with our buyers in key segments and industries such as banking, retail, consumer products, and software • Collaborate with Sales Leaders to ensure marketing efforts align with pipeline generation goals and own KPIs including pipeline created and influenced for the North America region • Own execution of regional field events including executive roundtables, partner and industry events, and regional summits • Act as a player-coach—leading by example while mentoring and supporting segment marketers and managing senior stakeholders in marketing

🎯 Requirements

• Extensive experience in B2B SaaS marketing • Proven success in pipeline generation and regional marketing execution within North America • Deep experience in marketing to enterprise buyers in banking, retail, consumer products, and software • Strong leadership skills with experience managing or mentoring a team • Expertise in Salesforce, Marketo, 6sense, and other key marketing technologies • Ability to shape regional marketing strategy while executing against global frameworks • Deep understanding of demand generation, pipeline acceleration, and marketing-sales alignment • Experience in account-based marketing, field events, and localized campaign activation • Strong ability to influence and align marketing efforts with sales priorities • Skilled at navigating fast-paced transformation and driving adoption of new marketing approaches • Adept at working with senior, high-expectation sales leaders to ensure marketing delivers business impact

🏖️ Benefits

• Equal Opportunity Employer • Participant in the U.S. Federal E-Verify program • Encourages applications from women, minorities, individuals with disabilities, and protected veterans • Welcomes diverse backgrounds, experiences, abilities, and perspectives