Director, Analytics - Marketing & Promos

5 days ago

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Underdog Fantasy

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Underdog Fantasy is a company specializing in fantasy sports and sports betting. Despite the technical issue mentioned in the text, it provides a platform where users can engage in fantasy sports contests, draft teams, and potentially win prizes based on the performance of real-world athletes. The company's focus is on providing a fun and competitive experience for sports fans who want to test their skills and luck in fantasy leagues and sports-related betting.

sports • gaming • fantasy

201 - 500 employees

🎮 Gaming

⚽ Sports

👥 B2C

📋 Description

• Hi, we’re Underdog! We’re the fastest-growing sports gaming company ever. • We build innovative games and products for American sports fans. • Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. • We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers. • As the Director of Analytics, Marketing & Promos, you will lead a team that drives data-driven decision-making across marketing, promotions, and CRM. • You will partner closely with Digital, Offline & Media, Growth, Creative, Partnerships, CRM & Promos teams to measure marketing effectiveness, optimize campaigns, maximize user acquisition at shorter paybacks, and enhance customer engagement and retention through targeted promotions and CRM strategies.

🎯 Requirements

• 10+ years of experience in marketing analytics, growth analytics, or CRM analytics, preferably in a consumer technology, gaming, or sports betting environment. • 4+ years of experience as a people manager, preferably 2+ years experience managing managers. • Strong expertise in digital marketing analytics, including paid media, organic growth, marketing attribution, and experimentation (incrementality testing, etc.). • Experience working with CRM, lifecycle marketing, or promotions data, analyzing customer segmentation, churn prediction, and engagement strategies. • Deep SQL expertise and familiarity with modern data stack tools (e.g., dbt, Snowflake, Databricks, Sigma, Looker, etc.). • Proven ability to work cross-functionally, influencing stakeholders across Marketing, Retention, Product, Engineering, and Finance. • Strong communication skills with the ability to translate complex data insights into actionable business recommendations.

🏖️ Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season) • 16 weeks of fully paid parental leave • A $500 home office allowance • A connected virtual first culture with a highly engaged distributed workforce • 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents