Vice President - Marketing

5 days ago

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Terramac

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Terramac is an online retail store that offers a variety of merchandise including clothing, accessories, and gifts. The company features products like hoodies, hats, and children's gifts, catering to a diverse customer base. With a focus on customer service, Terramac makes it easy for shoppers to locate the products they need and reach out for assistance.

Crawler Carriers • Customization • Rubber Tracked Equipment • Customer Service • Off-Road Equipment

11 - 50 employees

Founded 2012

🛍️ eCommerce

🛒 Retail

👥 B2C

📋 Description

• Responsible for leading marketing and brand communication strategy and implementation to grow Milo’s authentic, unique position in the marketplace. • Develop and execute marketing and brand strategies focusing on data-driven, cross-functional plans to lead consumer and customer marketing. • Strategic programs may include go-to-market planning, shopper marketing (omnichannel), sales enablement, new product introduction, advertising, social media, DTC program development, field marketing and events, and demand generation. • Lead a talented team while nurturing Milo’s strong culture, entrepreneurial spirit and TEAm values and provide strategic and tactical support to ensure success of programs and goals including: • Define, develop, and integrate clear product positioning and messaging, differentiating our products and resonating with target core and expansion markets and consumer segments. • Blend consumer and customer insights through an entrepreneurial lens, competitive analyses and other market intelligence to accelerate brand awareness and dominance and grow Household Penetration. • Create and track optimal ROI of brand activation to ensure the right spend on the right strategies while pivoting when necessary to maximize impact. • Actively participate in the sales process and bring the marketing lens to ensure ongoing alignment between marketing and sales on how to deliver against consumer and customer needs and objectives. • Partner with cross functional teams on product launches and integration activities to drive brand awareness and demand. • Lead the development of multiyear Marketing Plan and Budget designed to increase brand awareness and drive Household Penetration within established brand guardrails with an entrepreneurial lens. • Build and get alignment on the long-term destination for all aspects of brand development. • Contribute to the strategic planning process; facilitate departmental and company-wide adoption of strategic initiatives and deliver performance measures to support the strategy. • Work with the Executive Team and all functions to continuously improve corporate efficiency and effectiveness; drive sales and savings; and cultivate a departmental and corporate culture focused on team and corporate values. • Responsible for coaching, developing, and advancing marketing and brand communications team members with a focus on best in-class capabilities, bench strength, cross functional TEAmwork and TEAm member growth. • Strongly support Milo’s Responsibility commitment which includes environmental, social and corporate governance components. • This position is responsible for holding immaculate standards of Food Safety.

🎯 Requirements

• Bachelor’s degree in marketing or related field • MBA preferred • Minimum of ten years of consumer-packaged goods industry experience required, with food or beverage preferred

🏖️ Benefits

• Competitive salary with bonus opportunities for various roles • 100% paid medical insurance for our associates and their families • Free Mental Health, Financial Wellness, and Legal Counseling benefits • 401K with a company match • Company-paid Life Insurance • Robust Wellness Program • Tuition reimbursement assistance • Continuous learning opportunities through various platforms and resources • Paid parental leave benefit • Care Relief Fund to help Associates in need • Associate Assistance Program • Paid volunteer time