Director, Agency Segment Marketing

5 days ago

🦌 Connecticut – Remote

Although this job is listed in Connecticut, this company may be open to hiring remote in other states.

🐎 Kentucky – Remote

Although this job is listed in Kentucky, this company may be open to hiring remote in other states.

+3 more states

🦌 Connecticut – Remote 🐎 Kentucky – Remote 🗻 New Hampshire – Remote 🚗 Michigan – Remote 🤠 Texas – Remote

💵 $148k - $222k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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WP Engine

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WP Engine is a company that specializes in providing WordPress digital experiences and technology solutions. They emphasize a strong company culture based on core values of diversity and inclusivity, allowing employees to bring their authentic selves to work. With locations across the globe, including Austin, London, and Brisbane, WP Engine offers remote working opportunities and invests in employee growth and development. They pride themselves on being a great workplace as recognized by numerous awards and provide a range of benefits, such as stock options and wellness allowances. WP Engine focuses on innovation and customer satisfaction.

1001 - 5000 employees

Founded 2010

☁️ SaaS

🤝 B2B

📋 Description

• Support the growth of the Agency segment (and subsegments, such as strategic agency partners, and agencies who resell and refer) by developing and executing structured, impactful marketing campaigns that drive leads and revenue, and ultimately, market share • Focus on developing the marketing strategy, execution, and revenue ownership for the entire Agency segment and Agency Partner Program. • Develop a deep understanding of the Agency segment including their needs, pain points, sub-segments, and unique buyer journey, from problem education through solution selection • Partner with Product Marketing to understand the products, features, and functionality and then translate those product messages into storylines and tailored messaging for the Agency segment • Brief the larger marketing organization (brand, content, channel, ops) on the campaigns required to support your segment and then manage the development and execution of those campaigns from start to finish • Use data to optimize marketing campaigns and measure ROI

🎯 Requirements

• 5+ years of experience with a focus on partner marketing and demand generation in high-growth SMB2B environments. • Preference for experience working in a high-growth SaaS company with a strong understanding of the SaaS sales cycle. • Experience focusing on and driving revenue from partners • Experience in complex organizations that span both an online/PLG motion and a multi-stakeholder, strategic sale process, with multiple segments and a broad product portfolio • Excellent communication and collaboration skills, with the ability to influence cross-functional teams • Strong analytical and data-driven mindset, with the ability to translate insights into actionable strategies. • Demonstrated ability to use data and analytics to measure marketing effectiveness and make data-driven decisions. • Demonstrated ability to juggle multiple priorities and shift based on business needs

🏖️ Benefits

• Company Stock Options (Every employee is an owner in the company) • Great Health Benefits (Medical, Dental, Vision, Life Insurance) • Fertility Benefits (IVF/Fertility drug coverage) • HSA Company contribution $750 for employee / $1500 for family • 401(k) with a 4% match • Disability Insurance • Paid Family and Caregiver’s Leave • Employee Assistance Program • Generous Vacation Time (Who doesn’t like time off) • One-time $500 payment to set up your home office • 4 Company Wellness Days a year • 1 floating holiday • $100 monthly wellness allowance to spend on what you want • Free subscription to Calm • Pet Insurance • On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal