Director - Business Intelligence, Marketing Analytics

5 days ago

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Spring & Bond

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Spring & Bond is a digital marketing agency dedicated to assisting life science brands in navigating the complex and rapidly evolving media technology and privacy landscape. The company specializes in developing and executing data-driven marketing strategies that are compliant with privacy regulations. With expertise in media buying, strategy, data privacy, compliance, and omnichannel marketing, Spring & Bond offers in-house training and development to ensure effective and compliant marketing practices. The agency is recognized for its media and programmatic capabilities, leveraging over a decade of experience to deliver significant media results for its clients. As a woman-owned business based in New York, Spring & Bond is committed to supporting healthcare marketers through insightful strategies and educational opportunities.

11 - 50 employees

Founded 2015

📋 Compliance

📋 Description

Drive Spring & Bond’s reporting and analytics program • Serve as the liaison to the VP, Business Intelligence, and collaborate closely with the data engineering team, strategy team, and cross-office peers to enhance Spring & Bond’s data initiatives, analytics programs, and practices • Lead cross-functional projects using data modeling and analysis techniques to uncover insights that guide strategic decisions • Examine, interpret, and communicate the results and business impact of analytical initiatives to key internal stakeholders and client teams • Support omnichannel initiatives and coordinate with marketing technology on methodology and execution of customer campaigns • Develop and own analysis approaches for engagement activities, targeting analysis, reporting, and ad hoc requests with a focus on omnichannel • Develop models and synthesize recommendations on the best path forward for specific products • Oversee projects and provide guidance to project teams on research and client-related issues • Own and direct all aspects of client development and direction, ensuring client satisfaction with project deliverables

🎯 Requirements

Minimum of 10 years of analytics and reporting experience, with a background in pharmaceutical and digital marketing (combination of client and agency experience preferred) • Expertise with Tableau and programming languages like SQL • Familiarity with syndicated data sources (e.g., IQVIA, claims data, etc.) • Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations • Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources

🏖️ Benefits

Remote-first team environment • Coverage for medical, dental, and vision insurance for you and your dependents • Disability insurance plan • Matching 401K • Parental leave • Other fun health & wellness perks