Customer Lifecycle Marketing Manager

October 25

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Education • Personalized Learning • Educational Support System • tutoring • e-learning

1001 - 5000 employees

Founded 2014

📚 Education

Description

• Develop and implement a comprehensive customer lifecycle marketing strategy to increase product usage and retention. • Create, manage, and execute lifecycle marketing campaigns across multiple touchpoints to drive engagement. • Work with Product Marketing to create customer-facing materials that communicate product value. • Develop strategies to engage users at risk of churn and execute re-engagement campaigns. • Partner with Sales, CX, and Product Marketing for aligned marketing efforts and customer success goals. • Track, analyze, and report on lifecycle marketing initiatives using data-driven insights.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field. • 5+ years of experience in lifecycle marketing, performance marketing, or campaign management, preferably within SaaS or the educational technology industry. • Proven track record of driving engagement and retention through targeted marketing strategies. • Experience with marketing automation platforms, CRM systems, and analytics tools to track performance and optimize campaigns. • Strong understanding of B2B marketing, including customer lifecycle marketing, segmentation, and customer retention strategies. • Excellent communication and project management skills, with the ability to manage multiple campaigns and initiatives concurrently. • Data-driven mindset with the ability to analyze marketing performance metrics and adjust strategies to optimize outcomes. • Creative thinker with a knack for crafting compelling, user-centric narratives that drive engagement and loyalty.