Senior Manager - Digital Diagnostics Marketing

November 17

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Logo of PathAI

PathAI

artificial intelligence β€’ pathology β€’ digital pathology β€’ oncology β€’ immuno-oncology

501 - 1000 employees

Founded 2016

πŸ€– Artificial Intelligence

βš•οΈ Healthcare Insurance

🧬 Biotechnology

πŸ’° $165M Series C on 2021-05

Description

β€’ Understanding the research and technologies that PathAI offers and articulating the value proposition across customer segments. β€’ Creating launch plans for new Digital Diagnostics customer-facing product(s) or service(s). β€’ Creating PathAI's marketing and communication strategy for Digital Diagnostics-related industry conferences and external communications. β€’ Developing sales pitch collateral for the Digital Diagnostics Commercial team. β€’ Tracking and summarizing key competitive activities, implications, and recommendations. β€’ Designing and executing market research or customer research projects. β€’ Driving marketing channel selection, investment, and digital metrics reporting. β€’ Identifying opportunities to achieve sales targets through marketing tactics. β€’ Planning and executing on press releases and media engagement. β€’ Writing, managing, and editing copy for internal collaborators.

Requirements

β€’ Significant experience in product marketing with experience in brand management in the healthcare field; or MBA with 4+ years of experience in product marketing and/or brand management in the healthcare field. β€’ Proven ability to craft engaging content across diverse customer segments. β€’ Strong writing skills, with the ability to simplify complex concepts and produce high-quality written content. β€’ An eye for design based on extensive experience creating collateral and/or communications tools that are visual in nature. β€’ Strong communication skills and the ability to have a confident presence with internal and external stakeholders. β€’ Experience managing multiple projects independently and liaising confidently with stakeholders. β€’ Experience creating design content or guiding the creation of design content. β€’ Analytical skills, with proficiency in qualitative and quantitative data analysis to inform marketing strategies. β€’ Demonstrated experience in cross-functional collaboration and managing internal and agency relationships, including brief development and creative evaluation. β€’ Nice to Have β€’ Experience launching SaaS, pharmaceutical, or medical device products. β€’ Background in pharmaceuticals, biotech, or medical devices. β€’ Prior experience in a high-growth company (Series A-C). β€’ Familiarity with marketing tools such as Hubspot and Canva.

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