Product Marketing Manager

September 20

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PatientIQ

WebsiteLinkedInAll Job Openings

Digital Health • Medical Technology • Healthcare Technology • Patient Engagement • Medical Research

11 - 50

💰 $20M Series B on 2022-05

Description

• Work closely with the product team and cross-functionally on go-to-market strategy. • Be responsible for downstream marketing elements, including the packaging and positioning of PatientIQ's solutions • Lead product messaging and positioning and craft the overall story with product management that is both relevant, compelling, and differentiating in the market • Collaborate with marketing and sales to execute go-to-market and growth campaigns to lift brand awareness and drive demand generation • Create and maintain thoughtful buyer and user personas through market research, leveraging them to create resonant marketing and sales enablement • Create compelling stories through PowerPoint presentations, speaking proposals, customer interviews, and collateral • Conduct competitive analysis and identify critical differentiators and new opportunities. Maintain up-to-date competitive information for commercial team • Develop and maintain product education and training

Requirements

• 3-5+ years of Product Marketing experience in B2B healthcare or health technology • Experience in product branding, messaging, positioning, targeting, and product launches • Experience in building go-to-market strategy & outbound marketing • Experience marketing SaaS or other subscription-based products • A track record of working well with marketing, product management, and sales teams to build cohesive end-to-end go-to-market strategies and campaign plans • Excellent written and verbal communication skills • Successfully collaborating with cross-functional teams

Benefits

• Competitive health, dental, and vision insurance • Be part of a team that is passionate about solving meaningful problems in healthcare and improving patient lives. • We value and implement great ideas, no matter where they come from. • We trust our team to take the time they need, whenever necessary. • Join an industry-leading team that values collaboration and excellence. • Be part of a rapidly expanding company that is making a significant impact in the healthcare industry.