VP, Product Advertising - Monetization

October 13

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PatientPoint®

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Technology • Patient Engagement • Patient Experience • Health Technologies • Healthcare

501 - 1000

💰 Venture Round on 2020-01

Description

• Develop and execute a comprehensive ad monetization strategy with a focus on pharmaceutical advertisers. • Utilize your knowledge of Life Sciences to align our ad offerings with marketing objectives. • Identify and create innovative ad formats tailored to the pharmaceutical industry. • Own vision, direction, and strategy of sponsor-facing products, and own ad specifications. • Act as liaison between product management and sponsor sales/revenue operations teams. • Oversee all aspects of our pharmaceutical ad offerings, ensuring compliance with industry regulations. • Collaborate with finance, sales, and product teams to build business cases and model revenue potential. • Work with the Client Sales Team to manage relationships with pharmaceutical companies and advertising agencies. • Use data and analytics to assess ad performance and optimize campaigns. • Lead, mentor, and grow a high-performing team of ad strategists and Product Managers.

Requirements

• 15+ years of experience in advertising, product monetization, or revenue strategy, with a strong focus on pharmaceutical advertising and healthcare marketing. • Deep understanding of the pharmaceutical industry, including advertising strategies, regulatory constraints, and the dynamics between manufacturers and their agencies. • Proven track record of developing and executing successful ad monetization strategies, specifically within the pharmaceutical advertising space. • Strong leadership and team management experience, with the ability to collaborate cross-functionally. • Expertise in advertising technologies, programmatic platforms, and emerging ad models within the life sciences and healthcare sectors. • Analytical mindset with a data-driven approach to decision-making and revenue forecasting. • Excellent communication, negotiation, and relationship-building skills, with proven experience working with pharmaceutical clients and their agencies.

Benefits

• Competitive compensation • Flexible time off to recharge • Hybrid work options • Mental and emotional wellness resources • A 401K plan • More.