Product Marketing Manager

March 20

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Patrick Industries, Inc.

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Patrick Industries, Inc. is a leading manufacturer and distributor of products and components for the recreational vehicle, marine, and manufactured housing industries. The company specializes in providing a diverse range of materials and services aimed at enhancing the quality of life for outdoor enthusiasts and homeowners. With a commitment to sustainability and community engagement, Patrick Industries empowers change and delivers solutions tailored to customer needs across its extensive portfolio of brands.

RV • Marine • Powersports • Housing

10,000+ employees

🚗 Transport

🛒 Retail

📋 Description

• Develop and implement product road maps for fiberglass bathtub and shower solutions. • Conduct research to identify trends, customer needs, and opportunities for product innovation. • Collaborate with R&D and engineering teams to define product specifications and features. • Monitor product performance and identify opportunities for improvement and cost optimization. • Analyze competitor’s products and strategies to maintain a competitive edge. • Identify target markets, customer segments, and pricing strategies. • Create detailed business cases to support new product launches or product enhancements. • Work with sales, marketing, and operations teams to align product strategies with business goals. • Coordinate with manufacturing to ensure production feasibility and cost efficiency. • Partner with quality assurance to uphold product standards and regulatory compliance. • Manage the lifecycle of existing products, including updates, discontinuations, and inventory strategies. • Track KPIs, customer feedback, and market trends to make data-drive decisions. • Develop and maintain product documentation, including specifications, pricing and marketing materials. • Collaborate with the sales team to gather customer insights and support customer needs. • Participate in industry events, trade shows, and customer meetings to represent product line.

🎯 Requirements

• Bachelor’s degree in business, engineering, marketing or related field or relevant experience • 3+ years of experience in product management, preferably in a manufacturing industry • Strong understanding of fiberglass materials and manufacturing processes • Excellent analytical, problem-solving, and decision-making skills • Proficient in project management tools and methodologies • Strong interpersonal and communication skills to work effectively with cross-functional teams • Ability to manage multiple priorities and meet deadlines in a fast-paced environment • Strong tact and diplomacy; ability to work effectively with staff on all levels. • A high level of personal integrity (self-esteem, confidence, honesty, and respect) are necessary qualities. • Strong written and verbal communications and interpersonal skills across all levels of the organization.