Brand Marketing Manager

5 days ago

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

💵 $78.5k - $130.9k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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Peaksware Holdings, LLC

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Peaksware Holdings, LLC is a company dedicated to helping individuals improve their athletic and musical pursuits through specialized software brands. The company offers tools and programs designed to enhance training and performance for athletes, as well as platforms for composing, teaching, and learning music. Peaksware connects passionate communities of users and creators, encouraging collaboration and skill development. Notable brands under Peaksware include TrainingPeaks, which focuses on endurance training software, TrainHeroic for strength and conditioning, MakeMusic for music composition, and Alfred Music for educational music materials. Through deliberate practice methodologies, Peaksware aims to elevate performance in sports and music, supporting enthusiasts in achieving their goals.

Music Education • Music Education Software • Music Notation • Triathlon • Cycling

201 - 500 employees

☁️ SaaS

⚽ Sports

📚 Education

📋 Description

• Company Information • We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. • Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice. • You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. • All these brands are under the Peaksware umbrella. • We would love to have you join our ever-growing team! • General Summary • Reporting to the Sr. Director, Growth, the Manager, Brand Marketing is responsible for driving awareness and long term growth of our brand through brand marketing and media campaigns, strategic partnerships, sponsorships, and event activations. • You will manage a team of brand marketers and work closely with the Acquisition, Lifecycle, and Product Marketing teams, and Business Development, to broaden the reach of our brand messaging. • You are a continuous learner with a hunger for knowledge. • You approach challenges as opportunities to improve. • You value team members’ input from all levels and you actively seek ways to support your colleagues. • Core Functions: • Establishes team objectives and key results including success criteria and KPIs for all brand marketing efforts. • Drive and maintain a cohesive social media strategy. • Leads the development of brand marketing campaigns and storytelling to drive awareness, engagement, positive sentiment, and loyalty of our brand to new and expanded audiences. • Develops media campaigns in collaboration with the Senior Director, Growth. • Collaborates with the Business Development team to identify and create new partner relationships and opportunities that creates awareness across new markets. • Ensure brand consistency: Make sure the brand message is consistent across all marketing channels. • Work with product development: Ensure new products align with the brand message. • Build relationships: Maintain relationships with company stakeholders, influencers, journalists, and media outlets. • Work with internal and external stakeholders to define brand guidelines that reflect our values and ensure proper brand messaging and alignment across various marketing channels.

🎯 Requirements

• 5+ years of experience leading cross-functional brand marketing and partnership teams and strategies across customer segments. • At least 5 years of experience in a brand marketing or related role • Bachelor’s degree in Marketing, PR, or a similar field • Strong background in brand marketing project management processes • Strong leadership abilities, self-motivated, and goal oriented to drive growth while motivating others to do the same. • Advanced communication and interpersonal skills with the ability to maintain key partner relationships and clearly communicate strategies across the organization. • Strong understanding of design tools such as Figma, Adobe, etc. • Demonstrable experience in developing effective brand marketing campaign strategies.

🏖️ Benefits

• Medical • Dental • Vision • Health Savings Account • Flexible Spending Account • Dependent Care Flexible Spending Account • Paid Parental Leave • Teladoc • Employee Assistance Program (EAP) • Additional coverage options such as accident and critical illness insurance and hospital indemnity • Company-paid Short Term Disability • Company-paid Long Term Disability • Company-paid Basic Life Insurance and AD&D • Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child • 401(K) • 401(K) Matching • Pet Insurance • 9 paid holidays annually and unlimited Flexible Time Off (FTO) • Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product • Access to the Performance and Recovery Center (PARC), our on-site fitness facility • Employee only access to on-site locker rooms and showers • Employee only access to secure, indoor bike storage • Access to our onsite Music Studio • An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer. • Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas. • Access to e-bikes available exclusively to Peaksware employees • Significant investment in resources for employee growth and development • Corporate discounts on select gym memberships and top brand gear • Flexible work schedule in a culture of trust