Director of Growth Marketing
3 days ago
Description
• Lead our performance marketing efforts for The Drive podcast. • Manage all organic and paid marketing efforts. • Increase free email subscribers, paid subscribers, and podcast listenership. • Drive brand awareness and revenue for Earlymedical.com's digital program. • Execute email marketing campaigns and growth strategies. • Collaborate on content strategy based on trending topics and keyword research. • Analyze performance metrics for ongoing improvement.
Requirements
• Ability to work directly with creatives, product, and communications teams to partner on campaigns. • Able to guide creative input, development, and execution from concept to completion • At least 7+ years in digital marketing, with an emphasis in subscription-based and/or eCommerce companies • Excellent copywriting and proofreading skills • Experience managing and running paid advertising campaigns on channels like: Google Ads (including YouTube), Instagram/Facebook, Microsoft Ads • Experience with email marketing, building and designing email templates, and creating automations • Experience with podcasts • Experience growing email lists • Self-directed and excellent organizational skills • Excellent understanding of conversion path design and optimization including landing page design, offer building and testing, improving conversion rates, upsell/cross sell offers, and building digital marketing ecosystems • Experience with Mailchimp, WordPress, Canva, and Adobe products • Exceptional reporting skills including extensive experience with Google Analytics and building custom reports in spreadsheets
Benefits
• 100% employer-sponsored medical, vision, and dental insurance (various plans available) • 100% employer-sponsored basic life insurance • 100% employer-sponsored short-term and long-term disability insurance • Voluntary employee benefits - including life insurance and AD&D Insurance • Employer-sponsored HSA contributions for HDHP medical plans • Additional HSA and FSA spending account plans for employees • 401(k) safe harbor match of 5% • Competitive holiday and PTO schedule
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