Director - Demand Generation

February 25

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Petvisor

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Petvisor is a company that specializes in providing mobile-enabled technologies to pet care professionals, helping them deliver better services to pets and their families. As a parent company to several tech companies within the veterinary health and pet services sectors, Petvisor offers tools to engage customers, streamline operations, and promote business growth. With a mission to bring together founder-led companies focused on improving the lives of pets, pet parents, and veterinarians, Petvisor aims to create a comprehensive pet health and wellness platform. Their technologies support various veterinary clinics and grooming facilities, reaching millions of pet parents.

vetmed • vettech • veterinary • veterinarians • SaaS

51 - 200 employees

⚕️ Healthcare Insurance

☁️ SaaS

🧘 Wellness

📋 Description

• We are seeking a data-driven and results-oriented Director of Demand Generation to lead and scale our global demand generation efforts. • This role is pivotal in driving inbound pipeline growth, increasing brand awareness, and optimizing marketing strategies that contribute directly to revenue. • Reporting to the CMO, you will lead a high-performing team, set the strategic direction for demand generation, and work cross-functionally to align marketing with sales objectives. • This position is laser-focused on achieving pipeline targets for our mid-market and SMB segments, emphasizing high-velocity sales cycles. • As a player-coach, you’ll lead a team and execute key initiatives yourself—developing and executing multi-channel demand generation strategies, tracking and optimizing performance, and refining efforts to maximize impact. • As a leader, you will build and mentor a global team, fostering a culture of experimentation, accountability, and continuous improvement. • This role offers an exciting opportunity to make a tangible impact in a fast-growing company with $55M in revenue and a dynamic team of 100-500 employees.

🎯 Requirements

• 8-10 years of experience in demand generation, growth marketing, or related fields, with a proven track record of meeting and exceeding pipeline targets • 3+ years of experience leading and developing high-performing marketing teams • Strong expertise in mid-market and SMB sales cycles, with a deep understanding of high-velocity inbound pipeline generation • Proficiency in marketing automation tools (HubSpot, Marketo), Google Ads, paid social, and CRM platforms like Salesforce • Data-driven mindset with strong quantitative skills and experience leveraging analytics for campaign optimization • Collaborative leader who excels in working cross-functionally with Sales, BDRs, and other key stakeholders • Experience scaling demand generation in fast-growing companies (100-500 employees) with dynamic, growth-focused environments • International experience is a plus but not required

🏖️ Benefits

• Medical coverage for employees and dependents (80-90% covered by employer) • Employer HSA contribution with HDHP • 401(k) match up to 3.5% • Dependent Care Flexible Spending Account (FSA) • Dental & Vision coverage available • Basic Life and AD&D Insurance • Short and Long Term Disability • Flexible Time Off & 13 Paid Annual Holidays • Paid Parental Leave • Pawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance • $250 Annual Stipend for Learning and Development