Performance Marketing Manager

October 31

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PingCAP

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Open Source • Distributed database • SQL database • Key-Value store • HTAP

501 - 1000

💰 Series B on 2021-11

Description

• TiDB is an open-source, cloud-native, distributed SQL database for elastic scale and real-time analytics. • Large and high-growth organizations have successfully deployed and expanded their TiDB footprint on mission-critical applications. • The Performance Marketing Manager will own PingCAP’s paid advertising initiatives, focusing on driving qualified traffic and conversions. • This role will also lead efforts in conversion rate optimization (CRO) and SEO to improve overall digital performance. • Success will require data-driven decision-making, hands-on campaign management, and cross-functional collaboration with demand generation, content, and product marketing teams.

Requirements

• 4+ years of experience in performance marketing, paid advertising, SEO, and CRO, preferably within SaaS or tech industries. • Expertise in managing campaigns across Google Ads, LinkedIn, and other digital advertising platforms. • Strong understanding of CRO principles, with hands-on experience conducting A/B testing and optimizing user journeys. • Proven experience in SEO strategy development, keyword research, and technical SEO. • Data-driven mindset with proficiency in analytics tools like Google Analytics, Google Tag Manager, and marketing automation platforms. • Strong project management skills and ability to collaborate with cross-functional teams. • Familiarity with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo). • Knowledge of open-source technologies, cloud computing, or databases is a bonus.

Benefits

• Health insurance • Flexible vacation time • Paid holidays • Parental leave