Associate Director - Content & Channel Strategy

October 30

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Praytell

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PR • Social Media • Consumer / Brand Marketing • Digital Strategy + Design • Creative Campaigns

51 - 200

Description

• Praytell is a creative communications agency powered by teams with strategic minds and spirited hearts. • You will develop and execute content plans and innovative channel strategies leveraging consumer insights, social trends, audience behaviors and platform performance data. • Identify consumer insights and translate them into breakthrough creative ideas for social and digital media. • Lead the social briefing process, developing data-driven briefs that inspire creativity and align with strategic objectives. • Partner with strategy and creative leads to develop and present POVs on social media trends and opportunities. • Collaborate closely with analytics teams to interpret performance data and provide actionable strategies that inform content creation and optimization. • Monitor social media for engagement opportunities and trends while ensuring content calendars align with platform updates. • Work with account teams, strategists and data experts to align content strategy with brand goals. • Stay up to date on social platform updates and lead team education on emerging trends and drive innovative actionable social strategies. • This role sits on a lean but mighty team, giving you the opportunity to lead and shape the future of this function.

Requirements

• 6-8 years of social media experience, focused on content and channel strategy ideally in digital/social agencies or in-house studios. Expertise in short-form video, creator collaborations and platform-specific strategies with a proven track record of leading content plans that effectively integrate consumer insights, performance data and social trends. Must love or have client experience in sports. • Demonstrated expertise in developing innovative campaigns that leverage emerging formats, influencer collaborations and user-generated content (UGC), with a focus on maximizing engagement across key platforms such as TikTok, Instagram, X, Facebook, Twitch, Discord and more. • Strong understanding and passion for emerging online community behaviors, with knowledge of messaging platforms such as WhatsApp, Twitch and Discord and their role in engaging and activating consumers. • Deep knowledge of creator and influencer strategy, with experience integrating influencer partnerships into broader digital and social ecosystems to drive impactful earned and owned storytelling. • Proven ability to collaborate closely with analytics teams, using performance data to inform actionable strategies that optimize content and deliver on KPIs. • Experience leading and contributing to social briefing processes, developing data-driven briefs and ensuring creative outputs align with strategic objectives and platform best practices.

Benefits

• Salary Range: $115,000 - $145,000 (Compensation may vary based on factors such as experience, expertise, skills, and abilities.) • Comprehensive health insurance with very low premium options • Employee stock ownership plan, earning shares in Project Worldwide, our parent company, for every year of service • Traditional and Roth 401(k) options with annual employer contributions based on company performance • Four-day workweek (we expect all employees to hit 40 hours by Friday) • Flexible time off, including over a dozen company holidays and mental health days • Remote work within the US (with offices and physical hubs that you can access in LA, SF, Austin, Chicago, and NYC) • Employee assistance program offering mental health resources, family and relationship support, career resources, legal and financial services, discounts, and more • Paid parental leave and fertility support programs • Training and team-building programs and activities • Camp Praytell, our annual company offsite (eligibility based on employee start date) • Access to our wonderful employee resource groups • And more!