Director - Senior Performance Marketing Manager

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Primal Pet Group

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Primal Pet Group is a pioneering pet food manufacturer dedicated to providing raw nutrition for dogs and cats. Since its inception in 2001, the company has focused on creating premium quality, protein-rich recipes that meet the biological needs of pets. Primal's offerings include complete and balanced raw diets in various formats such as frozen, freeze-dried, and a unique 'Kibble in the Raw', emphasizing natural ingredients and optimal digestibility for enhanced health and vitality.

501 - 1000 employees

Founded 2021

👥 B2C

🛍️ eCommerce

🛒 Retail

📋 Description

• Report to the Chief Marketing Officer • Lead the development and execution of comprehensive growth strategies • Drive consumer acquisition, engagement and retention to deliver revenue objectives • Demonstrate deep experience in data analysis and data-driven decision making • Proven track record of revenue scaling where retail and DTC businesses grow in tandem • Work closely with the brand marketing team and cross-functional team to ensure alignment and achievement of brand goals • Formulate and execute detailed growth strategies that align with Primal’s business goals • Accountable for achieving new customer acquisition targets • Spearhead efforts to attract new customers through targeted marketing campaigns • Align customer acquisition strategies with the P&L budget • Optimize cost per acquisition (CPA) and maximize return on investment (ROI) • Lead agency partners in achieving business goals • Guide the strategic direction of paid performance initiatives • Develop a testing roadmap that scales marketing budgets and channels • Own and execute DTC related customer lifecycle strategy • Develop and execute site merchandising strategies • Own and execute the digital merchandising calendar

🎯 Requirements

• Bachelor’s degree in marketing, Business or a related field • 6+ years of experience in CPG growth marketing, with direct experience managing brands with both retail and DTC businesses • Extensive experience across the full marketing funnel, overseeing multiple channels such as paid social, Google platforms, affiliate marketing, and SEO • Proficiency in digital marketing tools and platforms and hands-on experience managing e-commerce platforms—Shopify Plus experience is a strong plus • Experience with attribution and mixed media models • Strong understanding of customer lifecycle management, journey mapping, customer segmentation, and personalization • Excellent analytical, critical thinking, and problem-solving skills with a test-and-learn mindset • Highly motivated self-starter and creative problem-solver who demonstrates curiosity and passion • Strong communication and relationship-building skills, with the ability to effectively collaborate with cross-functional teams and influence key stakeholders • Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment

🏖️ Benefits

• Generous healthcare packages • Paid time off • Company paid holidays • 401k program including company match • Much more!