Product Marketing Manager

October 10

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Prochant

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HME Billing • DME Billing • Revenue Cycle Management • Infusion Pharmacy Reimbursement • Pharmacy Reimbursement

501 - 1000

Description

• As a Product Marketing Manager at Prochant, you will play a pivotal role in shaping our products' success and strategic direction. • You will be responsible for conducting comprehensive market research, deep competitive intelligence, and becoming a subject matter expert on our products and services. • You will also play a pivotal role in GTM for product launches and the development of messaging and positioning. • Lead research initiatives to gather detailed market insights from current customers and broader market trends. • Explore and evaluate new markets and opportunities to inform and guide product strategy. • Monitor and analyze competitive landscape to stay ahead of trends, threats, and opportunities. • Conduct win/loss interviews to gather insights and refine marketing strategies. • Develop and maintain in-depth knowledge of Prochant’s products, becoming the go-to expert internally and externally. • Assist in new product development, pricing, and enhancements based on feedback and identified market needs. • Craft compelling messaging that clearly differentiates Prochant’s products in the market. • Develop strategic positioning documents that align with business goals and customer needs. • Help plan and execute the strategy to launch new products or features to the market. • Coordinate with sales, marketing, and product teams to ensure a unified approach to market entry.

Requirements

• Bachelor’s degree in Marketing, Business, or related field. • 5+ years of product marketing experience and/or consulting, preferably in healthcare or technology sectors. • Proven track record in conducting market research, competitive analysis, and sales support. • Strong analytical skills and a data-driven mindset. • Excellent written and verbal communication skills. • Ability to work collaboratively across functions and lead projects effectively.

Benefits

• Health Insurance • Gap Insurance • Dental Insurance • Vision Insurance • Short Term / Long Term Disability (company paid) • Term Life Insurance (company paid, employee can elect additional) • Full suite of supplemental insurance plans, including: • Disability Income • Level Term Life • Accident Insurance • Critical Illness Insurance • Floating holidays and paid time off • 401K with company match • Employer Paid Family Teledoc plan