Director, Marketing - Partners

4 days ago

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Progyny, Inc.

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healthcare • medical • financing • fertility • egg freezing

201 - 500

Description

• Lead the planning, development, execution, and evaluation of marketing initiatives • Create, execute and manage a marketing strategy targeting key audiences within Progyny’s strategic partners • Develop, maintain, and iterate on materials needed, such as PowerPoint decks and slides, one pagers, brochures, digital leave behinds, etc. • Plan and manage webinars and other educational events such as lunch and learns for partners • Work collaboratively with internal stakeholders to manage ongoing needs and requests, gathering feedback and refining messages and materials • Collaborate with the enterprise marketing team to create, adapt and utilize content marketing assets • Work closely with digital team to support digital marketing strategies • Manage incoming requests from audiences, such as RFP and prospect requests • Regularly audit materials channel partners are using and ensure they have the most up to date materials, decks, brochures, case studies • Measure and track progress, in conjunction with Sales partners • Work with Progyny’s subscription-based partners to identify and execute sponsored tactics

Requirements

• 10+ years of experience, employer benefits space/healthcare experience preferred • Expertise in creating effective B2B sales enablement tools and marketing campaigns for HR/benefits buyers and benefits consultants • Strong oral/written communication and interpersonal skills • Must be able to develop and manage strong cross functional relationships and be able to effectively communicate to both internal and external partners in a fast-paced environment • Strong project management skills, with an ability to drive creative and technical aspects while maintaining project momentum • Proven track record of leading with a solutions-first mindset to overcome challenges and execute on innovative strategies and tactics • Preferred experience with marketing automation tools and CRMs (Salesforce, Pardot, Marketing Cloud or similar)

Benefits

• Family friendly benefits: Paid family and parental leave, fertility and family building benefits (including egg freezing, IVF, and adoption support), family care fund and Parents’ Employee Resource Group • Health, dental, vision and life insurance options for employees and family • Free in-person, virtual and text-based mental health and wellness support • Paid time off, including vacation, sick leave, personal days and summer flex time • Company equity • Bonus program • 401(k) plan with company match • Access to on-demand legal and financial advice • Company social events • Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office